Own the Roblox Network product roadmap and drive owned-user growth. Design and A/B-test email and account capture flows, build repeat-use tools and a companion app, validate subscription opportunities, write PRDs, and coordinate across content, SEO, newsletters, and engineering. Use user research and analytics to iterate toward conversion and retention goals.

Split role between outbound partner prospecting and hands-on campaign management. Identify and outreach to game publishers and brands using audience data, hand off warm leads to sales, and manage campaign execution from IO to final report—coordinating teams, monitoring dashboards, flagging issues, and delivering wrap reports.

Lead Destructoid’s shift from a website to a multi-platform brand by defining brand identity, launching social-first video and multimedia franchises, growing owned audiences (newsletter, Discord), protecting editorial integrity, and partnering with commercial teams to diversify revenue while owning the content P&L and KPIs.