Senior subject-matter expert in advertising effectiveness and creative development who advises customers and internal teams, drives go-to-market readiness, builds external thought leadership, and translates customer needs into product and GTM strategy to improve ad testing, campaign performance, and creative decisioning.

Senior expert in CPG or QSR innovation who serves externally as an industry spokesperson and internally as a cross-functional SME. Drives GTM readiness, builds product marketing narratives, supports enterprise sales, leads competitive intelligence, creates thought leadership, and influences product strategy to align offerings with customer innovation workflows and AI-enabled research trends.