Own the email channel’s revenue contribution, lifecycle and retention strategy, attribution, segmentation, dashboards, deliverability, and automated journeys across multiple SaaS products. Lead churn-prevention and win-back programs, collaborate with Product and Data teams, use behavioral and predictive data for personalization, and manage three email marketing specialists.

Lead an AI-native product end-to-end for SMB customers: discover problems, run hypothesis-driven experiments, prototype rapidly with AI tools, own funnel metrics (activation, conversion, retention, monetization), and ship fast alongside engineers.