Lead copy strategy and quality for DTC/eCommerce across paid, email/SMS, web, funnels, and packaging. Own CRO for copy, hire and manage writers, build briefing/editing/QA systems, translate science into compliant messaging, and scale winning tests to drive ROAS, CVR, AOV, and LTV.

Own and execute BiOptimizers' organic social strategy across major platforms. Manage day-to-day channel operations, content calendars, platform-native copy, and creative production. Track and analyze performance, present regular reports, collaborate cross-functionally on product launches and influencer campaigns, and continuously test new formats and trends to grow community and brand visibility.