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Lead pricing, packaging, and monetization strategy for usage-based SaaS; own billing product (metering, invoicing, payments, refunds, usage visibility); steward accounts foundation (signup, identity, orgs, roles, security); run pricing experiments using analytics and customer insight; partner with Finance, Engineering, Design, and executives to prioritize and deliver revenue-impacting initiatives.

Own Netlify's self-serve funnel end-to-end to grow net-new self-serve ARR by improving activation, conversion, in-product expansion, and retention. Build measurement and attribution, establish experimentation practices, define activation milestones and monetization mechanics, partner with GTM on handoffs, set the funnel roadmap, and mentor other PMs. Collaborate across Engineering, Data, Design, GTM, and Finance to drive measurable revenue outcomes.

Own Netlify's social presence across developer-focused channels, create and publish posts about product features and AI use cases, manage content calendar and launches, engage and monitor communities, run experiments and measure performance, and coordinate with Product, Dev Advocates, and Support to boost visibility and product interest.