Leads inside sales and marketing efforts by managing customer relationships, processing quotes and orders, prospecting for new accounts, closing sales, resolving customer issues, and supporting profitable growth. Trains and mentors inside sales representatives, provides product and application guidance, coordinates with outside sales, tracks market and competitor information, and may assist with branch counter sales, order fulfillment, stocking, and shipping.

Responsible for growing profitable sales by acquiring new customers, expanding existing accounts, promoting electrical products, and developing customer relationships. Provides product recommendations, quotations, and tailored solutions; coordinates with suppliers and internal teams; resolves payment issues; tracks sales activity and market trends; and maintains customer records. The role requires frequent offsite travel, product knowledge, strong communication and negotiation skills, and the ability to use digital sales tools.