Lead global retail industry strategy for SPECS augmented reality glasses: define use cases, build partner ecosystem, translate customer needs into solutions, drive pipeline and commercial closes, support enterprise sales and deployments, represent SPECS at industry events, and produce retail thought leadership and enablement.

Own Snap's global manufacturing strategy for AR glasses: define high-value use cases, build partner ecosystems, develop scalable offerings, drive customer pipeline and complex sales, represent Snap externally, and coordinate cross-functional teams to scale adoption in manufacturing.