Generates awareness and qualified interest through cold calls, email, and social outreach. The BDR develops tailored multichannel prospecting strategies, communicates Lob’s product benefits, schedules meetings for Account Executives, supports initial engagements, and accurately tracks activities. This role also helps establish and improve the company’s outbound go-to-market motion while prioritizing accounts and continuously optimizing outreach processes.

Drive new business in Mid-Market and Enterprise accounts for a direct-mail SaaS platform. Own full sales cycle, build pipeline with outbound outreach, engage executive stakeholders, lead RFP/RFI responses, collaborate with Solutions/Product/Marketing, deliver technical discovery and demos with Solutions Engineers, negotiate enterprise contracts, and run territory strategy within a POD structure to drive adoption, expansion, and renewal.