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The cleantech business is filled with a lot of frothy claims from startups and their investors.
We know from recent experience that when the froth bubbles away, it often doesn’t end well for many of those startups.
American entrepreneurs are well known for their risk taking and their ability to admit mistakes. But in the cleantech market, where many risks were taken in recent years with the hope that gobs of venture capital and stimulus dollars would keep pouring into the sector, there aren’t many entrepreneurs or investors willing to publicly say they failed.
Which is why Adrian Tuck, the CEO of Tendril, stands out.
“I realized our path didn’t end well,” said Tuck in an interview with GTM about his company’s 2012 downsizing and restructuring. “We made mistakes that needed correcting.”
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