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TapInfluence, a company that connects marketers with bloggers and other online influencers, is announcing that it has raised $5 million in Series B funding.
The round was existing investor Grotech Ventures and new investor Access Venture Partners, with Access’ Kirk Holland joining the TapInfluence board of directors.
The company was initially launched as BlogFrog, which offered a social platform for “mommy bloggers,” but over time it shifted its focus to connecting those bloggers with advertisers. In an email, President and CEO Rustin Banks described the system as “influencer marketing” and “content marketing on steroids” — like other content marketing programs, it tries to help advertisers spread their message through blog posts and other content, but there’s an emphasis on social influence.
