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Boulder-based ShipCompliant announced the launch of its new LabelVision tool this morning, making all text and information embedded in the more than 1.5 million federally approved alcohol beverage labels going back 20 accessible and searchable. LabelVision’s robust search capability and alert features will make investigations into potential trademark and brand infringement as well as robust market research easily undertaken by alcohol beverage companies, attorneys, market analysts, researchers, graphic designers and government regulators.
Accessible at http://www.shipcompliant.com/labelvision, LabelVision’s powerful search functionality, intuitive visual interface, and its monitoring and alert system allows: instant discovery and monitoring of potential brand and trademark infringement; research into new product names to discover if they are already being used in the market; insight into recent label-based design and product trends; and discovery of new, competing products coming to market before arrival on the shelves
“No other product category possesses as many different labels and brands as alcohol beverages, which makes it very difficult to maintain constant oversight of and protection for a brand or trademark,” said ShipCompliant CEO Jason Eckenroth. “LabelVision not only easily meets that challenges but also puts a remarkable research tool in the hands of brand marketers, analysts, researchers and attorneys by delivering instant access to the visual design and wording on 1.6 million alcohol beverage labels currently approved and those approved in the future.”
ShipCompliant’s LabelVision works by providing an interface with the Alcohol and Tobacco Tax and Trade Bureau’s (TTB) Certification of Label Approval (COLA) registry. This gives LabelVision users instant access to older and the most recently approved alcohol beverage labels. Users can even search text within the actual front and back labels due to deployment of Optical Character Recognition (OCR) technology. As early adopter Diane Delaney of Deutsch Family Wine & Spirits put it, “While searching and sorting our labels, LabelVision pulled up labels from a startup winery that was using our brand logo on their labels. We were able to see who they were, and when we asked them to stop, they did!”
Email-alerts give users immediate notification of new label registrations matching specific search criteria. In addition to these innovations, users may also construct advanced searches by TTB ID, brand name, company name, company DBA, fanciful name, region of origin, varietal, appellation, and label approval date. LabelVision is immediately available to current ShipCompliant clients as an add-on module as well as to attorneys, researchers, analysts and others. For more information about LabelVision, visit http://www.shipcompliant.com/labelvision.
