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Two million members from over 180 countries worldwide have already discovered the joys of Bluprint (formerly Craftsy) since its launch just two years ago, in June of 2011. Inspiring and empowering makers to build on their expertise, Bluprint offers more than 250 online classes in quilting, knitting, sewing, cake decorating, and more.
"We're giving our two million members access to education, community, and commerce that they didn't have before joining Bluprint. There's been a movement toward self-empowerment, a pent-up demand for helping people to enrich their lives," saidJohn Levisay, Founder and Chief Executive Officer of Bluprint. "We're fulfilling the promise of online education, and providing an affordable experience that transcends books, magazines, TV, DVDs, free YouTube content, or even live classes by producing entertaining instructional content and providing access to the best instructors in the world. By capturing the interactive magic of a live classroom and adding in anytime convenience, each and every member can learn and engage their passions on their own schedules."
With more than 330 new class enrollments every hour, students are enjoying guidance from world-renowned instructors, quickly finding success with new techniques and creating cherished works from heirloom quilts to memorable first birthday cakes. While high-definition video provides an unparalleled view at every step, each lesson is also carefully designed, planned and curated to highlight the most valuable information. Plus, with class access that never expires, students can customize their learning experience by pausing, rewinding, and revisiting techniques as often as they'd like.
Members find motivation comes easy because instructors and fellow students are always available to answer questions, provide feedback, share tips, and ignite creativity with their projects. Over the past three months, life-long learners and makers spent more than 800,000 hours on the site.
"I've been sewing since I was in fifth grade, but Bluprint has revolutionized my crafting experience," remarked Bluprint member Jennifer Padden from Austin, Texas. "I love that I can watch classes as many times as I want. Earlier this year, I took a class called The Couture Dress, and sewed my own 'Mother of the Bride' dress for my daughter's wedding. I saved so much time and money, and you won't believe how many compliments I received that day. After a long day at work, I usually don't have time to attend an in-person class, so it was great to be able to take a Bluprint class on my own time, and it was such an amazing way to help commemorate my daughter's big day."
While the best-in-class educational platform is on track to reach three million users by year's end, they're currently expanding into exciting new categories including art, cooking, photography and embroidery-- with many of these classes already available now, just in time for the holiday season. Imagine: Home-cooked holiday feasts without the stress and beautifully photographed memories of the whole family made easy!
