Fighting to find clients and grow your business is tougher than ever, or so they say. Many businesses are struggling to define where their marketing dollars should go because they simply do not understand their options or who to trust with their budget. They know they need to capitalize on new-world marketing techniques because fewer people are seeing or responding to their messages.
"The past three decades, new products and innovations have allowed people to entertain and inform themselves anywhere, anytime." - Bernard Condon
The old way of doing things aren't working as they used to because people simply have a more convenient and useful way to find information. Old methods are interruptions, digital marketing is at their permission. Think of it this way, would you rather be advertised to as you're scrolling your Twitter feed in an elevator or while you're eating dinner with your family?
Online strategies such as inbound marketing work off the asertion that people would rather discover products and serivces than to be force fed a sales pitch. They'd rather engage with brands on Facebook and learn about companies they are proud to represent than take their word for it. In today's world, when people adopt a brand or company they do so on a much deeper level and become brand champions, vigoriously promoting it to their friends and family.
"People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves."― Seth Godin
Do you feel like your business is properly leveraging the digital world to promote your business and sell your services? Do you have strong digital marketing positioning in place that's positioning you as a thought leader and improving daily and generating real results? Is your campaign producing leads through your website that are qualified and ready to buy? Are the people looking for your business on the internet finding you for the search terms the associate with your services? Trust me, people are looking for what you sell online. If they're not finding you they're finding a competitor. If you're not sure, do a quick Google search for whatever you sell, using the kind of words you think they'd use. Make a note of the companies on page one, they're the one's kicking your ass.
"89% of US internet users search online before they make a purchase, even when the purchase is made at a local business." - HubSpot
If you think you might be missing out on some opportunities it might be time to take a closer look. Because digital marketing campaigns are complicated and it's hard to judge where you need to improve we've got an offer for you. We've built an eBook dedicated to helping you understand modern marketing. We feature all of the key platforms to evaluate what's best for you, explain how they work, and give tips to improve your results.
