When Jack Dorsey founded Twitter, he chose the now-ubiquitous name for its definition, “a short burst of inconsequential information.” However, with the proliferation of social media and the ever-growing popularity of his platform, Twitter has become anything but inconsequential, especially for advertisers and brands trying to generate and measure “buzz” around a campaign or product. While Twitter presents advertisers and brands with a great opportunity to see what their customers and target audience are saying about what they produce and sell, there was no way to compile all of these important reactions and opinions in a way that would be beneficial for the brand. The founders of Wayin, a new company that helps brands amalgamate tweets according to certain sets of constraints and present them in a meaningful way, created a way for companies to turn these valuable insights into an asset for their brand. This past week, Head of Sales Jack Patterson and Head of Product Hunter Ansley came into the Digital Lab to talk to us about their new platform and the ways it can be applied to our brands.
Wayin’s main product, the Wayin Hub, is an interactive Twitter hub that can live on a branded microsite or a brand homepage. The Wayin Hub aggregates Twitter content and is adaptable and customizable in real time, allowing brands to mix native advertising with user-generated tweets. The company counts among its users big-name brands such as Chevrolet and Bank of America as well as three NFL teams, two NHL teams, and a European soccer club, all of which have signed on since the product launched at SXSW four months ago.
- See more at: http://digitallabblog.com/digital-lab-blog/digital-lab-tv-wayin-crafts-twitter-conversation-to-support-brands/
