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Turtle Wax Uses Wayin to Win the Social Media Race with New Campaign
Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill.
But now, the 67-year-old company is picking up the pace. A month into a campaign that entailed buying multiple hashtags in the men's interest and cars categories, it's seen a Promoted Tweets engagement rate of an impressive 7 percent.
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