Owner of the marketing technology stack for Alfred Music and MakeMusic. Serve as HubSpot system administrator, manage data architecture, campaign attribution, integrations, lead scoring, and reporting. Build dashboards in BI tools, reconcile analytics across GA4 and HubSpot, run A/B tests, support multi-channel campaigns, streamline processes, and communicate performance insights to marketing, sales, and leadership.

Implement and optimize multi-channel growth campaigns (email, in-app, push, search, social, display) to drive acquisition, engagement, conversion, and retention. Manage lifecycle campaigns, A/B and multivariate testing, email automations, landing page CRO, partner co-marketing, event support, and KPI reporting. Collaborate cross-functionally with marketing, product, and data teams to define go-to-market strategies and meet business targets.