Own Alfred Music’s ecommerce strategy and performance across Amazon, Shopify, DTC, and other marketplaces. Lead merchandising, pricing, promotions, SEO, lifecycle marketing, conversion optimization, analytics, and customer retention initiatives. Manage agencies, consultants, and contractors while developing scalable ecommerce operations. Use channel data to identify growth opportunities, guide decisions, and improve revenue and efficiency. The role requires approximately 10–15% travel for trade shows and industry events.