Lead Gusto's social and influencer marketing strategy, oversee team expansion, and drive brand engagement through innovative campaigns and AI integration.

Lead GTM strategy and execution for Gusto's core products (payroll, time & attendance, contractors, HR). Own positioning, messaging, segmentation, pricing, and performance metrics. Manage and grow a team of product marketers, synthesize customer and market insights, align cross-functionally with Product, Sales, Growth, and Marketing, and drive measurable adoption and portfolio-level impact.