Leads HiBob’s global creative vision, visual identity, brand governance, and high-impact campaigns across TV/CTV, OOH, experiential, and digital channels. Manages internal creatives, contractors, and agencies; partners with Brand, Regional Marketing, Demand Generation, and Product Marketing; establishes scalable creative review processes; and connects art direction to business performance. Drives AI-enabled design workflows using tools such as Runway and Midjourney while maintaining strong human creative judgment and brand consistency.