Own KPA’s B2B demand generation engine across paid, owned, automated, omnichannel, and account-based programs. Manage campaigns, media budgets, HubSpot automation, nurture architecture, AI workflows, attribution, dashboards, testing, and funnel optimization. Partner with Sales, Marketing Operations, Revenue Operations, Finance, and Client Success to improve qualified pipeline, conversion rates, and cost per opportunity. This hands-on individual contributor also manages agencies, target-account programs, and marketing technology integrations.