Top Marketing Jobs in Denver & Boulder, CO

Lead end-to-end paid and owned B2B demand generation and ABM campaigns across channels (social, CTV, programmatic, YouTube), manage paid media budget and targeting, partner with Sales and Revenue Ops, run event marketing, own LinkedIn organic presence, and measure performance using Demandbase, HubSpot, and Salesforce to drive MQLs and pipeline.

Lead go-to-market and lifecycle strategy for Ibotta's in-app gaming and new earning mechanics. Drive positioning, messaging, onboarding flows, re-engagement, and cross-product adoption. Partner with Product, third-party gaming partners, and cross-functional teams to define KPIs, build reporting, run experiments, and optimize user engagement and retention.

Lead development and execution of corporate and B2B communications to reposition Ibotta as an enterprise technology leader and elevate the Ibotta Performance Network. Drive earned media, thought leadership, executive visibility, partner communications, and agency management while advising CEO/CRO. Build narratives, secure media placements, manage speaking programs, and support sales/partner initiatives. Mentor direct report and scale the function.

Execute and QA lifecycle marketing campaigns across email, push, and in‑app channels using Braze and Litmus. Code templates (HTML/CSS/JS), coordinate with Product and Engineering, perform acceptance testing, analyze and troubleshoot technical issues, document processes, onboard tools, and standardize workflows to optimize activation and retention.

Create targeted sales enablement content and GTM messaging for CPG manufacturers. Partner with product, analytics, and sales to turn data and consumer insights into compelling pitch decks, playbooks, one-pagers, and training materials. Maintain content library, analyze usage, and iterate collateral to help sales win new business.

Own and evolve Ibotta’s consumer-facing social presence across Instagram, Facebook, TikTok, and Twitter (X). Create short-form video and platform-optimized copy, drive follower growth and engagement, monitor analytics, coordinate with Care and technical teams during incidents, and propose new content formats and strategies to keep the brand culturally relevant.

Manage cross-functional planning and execution of brand, demand-generation campaigns and events. Improve project systems and processes, use approved AI tools, lead meetings, track risks, deliver stakeholder updates, and run retrospectives to optimize workflows.

Own the commercial story and messaging architecture for the Ibotta Performance Network. Develop positioning, messaging governance, unified data narratives, competitive intelligence, and VOC programs. Produce enterprise sales narratives, executive/investor storytelling, and maintain a commercial asset library to enable Sales, SE, and Demand Gen across an interconnected platform ecosystem.

Lead go-to-market and partner marketing for Ibottas publisher network. Create commercial assets, GTM materials, and sales enablement to drive publisher partnerships and brand adoption. Support new publisher launches, retailer-specific playbooks, co-marketing, and case studies while monitoring retail media and e-commerce trends to keep messaging differentiated.