Manages end-to-end paid social campaigns across Meta, Pinterest, LinkedIn, and TikTok. Develops strategy, builds audiences, launches and optimizes campaigns, performs QA and testing, monitors pacing and attribution, and reports performance insights. Collaborates with creative, AdOps, Programmatic, and SEM teams while leading client planning sessions and presenting data-driven recommendations. Requires expertise in tracking pixels, Conversions API, product catalogs, ecommerce conversion tracking, and attribution modeling.