Executes CRM promotions and lifecycle campaigns across the USA and Canada. Responsibilities include creating and testing email, in-app, and push campaigns; maintaining offer content in Contentful; ensuring campaigns meet regulatory, brand, quality, and marketing standards; proofreading content; and collaborating with stakeholders to improve customer retention and loyalty.

Leads the Sports CRM team in developing promotional and loyalty strategies across customer lifecycles. Manages campaigns, CRM roadmaps, localized journeys, testing, performance reporting, and platform optimization. Ensures regulatory compliance across territories, promotes data-driven decision-making, develops team capabilities, monitors industry trends, and collaborates with marketing and business stakeholders to improve customer experience and performance.