Owns Mint Mobile’s ecommerce product marketing, including on-site merchandising, promotional campaigns, landing page strategy, content hierarchy, and promotional calendar management. Partners with Marketing, Creative, Product, Analytics, and Ecommerce teams to create effective digital experiences. Uses customer insights and business data to improve engagement, conversion, revenue, campaign scalability, and speed to market.

Supports integrated acquisition marketing for T-Mobile’s Fiber and 5G Home Internet portfolio. Develops campaign briefs, messaging, launch plans, and execution guidance across paid, owned, earned, retail, and digital channels. Coordinates cross-functional workstreams with creative, retail, digital, web, PR, and channel partners. Monitors market data, customer insights, competitive activity, and campaign performance to improve audience engagement, message consistency, and campaign effectiveness.