Top Edtech Marketing Jobs in CO

The Director of Demand Generation and Integrated Marketing leads multi-channel campaigns spanning paid media, lifecycle marketing, content, web, social, events, and sales alignment. The role translates marketing strategy into execution, manages agency relationships, optimizes campaign performance, develops reporting and dashboards, and drives qualified leads, pipeline, and purchases. Responsibilities also include audience segmentation, funnel strategy, marketing technology, data quality, cross-functional coordination, and performance-based recommendations.

Develops ELA assessment passages and test questions using state specifications. Participates in collaborative reviews, applies feedback and edits, implements scoring techniques, independently creates passages, and completes web approvals and post-committee cleanup. The role requires strong analytical, writing, organizational, collaboration, and deadline-management skills. It is remote within the United States and requires approximately one to six weeks of travel annually, typically in two- to five-day intervals.

Own Everyday Speech’s demand generation strategy across content, SEO, AEO, email, webinars, partnerships, paid social, and website conversion. Create and distribute product-led content, translate clinical expertise into trusted resources, manage campaigns and contractors, and measure contributions to contacts, signups, registrations, and pipeline. The role also leads editorial planning, co-marketing, conversion testing, reporting, and collaboration with Clinical, Sales, and Customer Success teams.

Own MasterClass’s organic social strategy and execution, with a focus on promoting Certificates to professional audiences. Manage content across LinkedIn, Instagram, and YouTube; collaborate with Creative, Marketing, and GTM teams; develop campaigns; optimize performance using audience insights; and communicate recommendations. The role also contributes to evergreen brand initiatives and develops AI-enabled social workflows.

Leads product marketing strategy for i-Ready digital instruction and professional learning offerings. Owns positioning, messaging, go-to-market plans, product launches, competitive analysis, sales enablement, content strategy, customer advocacy, and performance measurement. Partners cross-functionally with Product, Sales, Research, Growth Marketing, Customer Marketing, and Revenue Operations. Manages and mentors product marketers while driving adoption, sales, renewals, and market growth in the K-12 education technology sector.

Develop and maintain brand positioning, voice, messaging, and brand kits for a portfolio of university partners. Translate marketing briefs into creative briefs for paid social, email, SMS, and other campaigns; collaborate with SEO, paid media, lifecycle, research, and agency teams; present campaign kickoffs; review results; and apply insights to future work. Serve as a lead-level resource on complex positioning and messaging challenges while using AI tools to scale research and content development.

Manages paid media, PPL partnerships, emerging channel testing, audience strategy, campaign optimization, and performance reporting to support enrollment goals. Oversees partner relationships, campaign execution, lead quality, conversion, budget monitoring, and media investment recommendations. Collaborates cross-functionally with creative, web, analytics, finance, and marketing teams while identifying scalable opportunities across digital channels.

Supports performance marketing campaigns by creating and managing digital assets, workflows, landing pages, forms, and advertisements. Tracks campaign performance, analyzes marketing KPIs, recommends optimizations, manages paid publisher submissions, performs quality assurance, and maintains documentation. Collaborates with content, field marketing, project management, design teams, and external vendors while supporting presentations and special projects.

Develops strategic communications and dissemination plans for education research and policy initiatives. Translates complex technical content into accessible briefs, infographics, videos, and digital products; leads campaigns across web, social, multimedia, and events; advises clients and stakeholders; manages editorial workflows, projects, and multidisciplinary teams; analyzes audience and communications data; and supports proposals and growth initiatives.

The role involves creating and publishing daily social media content targeting Korean students preparing for TOEFL, using performance metrics for improvement.