Sr Commercial Marketing Manager – Customer Growth & Segmentation

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

The Sr. Commercial Marketing Manager, Customer Growth & Segmentation is responsible for driving 5G Broadband growth through customer segment innovation, commercialization strategy, and market expansion initiatives. This role will identify and develop high-potential customer segments, differentiated value propositions, and targeted acquisition strategies that strengthen T-Mobile’s competitive position and category leadership for our Postpaid and Prepaid broadband business.
You will leverage customer insights, market intelligence, behavioral trends, and competitive analysis to develop strategic growth initiatives and bring innovative ideas from concept through commercialization. Success in this role requires strong business acumen, analytical thinking, and the ability to translate customer and market insights into scalable growth strategies.
You will partner closely with teams across Product, Marketing, Brand, Pricing, Commercial Acquisition, Program Management, and CX Operations to develop and execute segment strategies that drive measurable business impact.
The ideal candidate is a strategic, customer-obsessed marketer who thrives in fast-paced environments and has experience developing acquisition strategies, unlocking emerging customer segments, and influencing cross-functional stakeholders.
This is a hybrid role requiring a minimum of 3 days per week in the office.

Responsibilities

• Lead customer segment innovation and commercialization initiatives focused on driving 5G broadband growth and customer acquisition

• Develop customer segmentation frameworks, value propositions, acquisition strategies, and business cases to support growth initiatives

• Partner cross-functionally with Marketing, Product, Pricing, Brand, Commercial Growth, and Planning teams to develop and execute go-to-market initiatives

• Manage segment performance using insights and marketing intelligence to optimize strategy and drive continuous improvement

• Present strategic recommendations, opportunity assessments, and performance updates to senior leadership

• Also responsible for other duties/projects assigned by business management as needed

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or 7 years of equivalent work experience; advanced degree preferred

• 7+ years of experience in Marketing, Product Marketing, Commercial Strategy, Customer Segmentation, Growth Marketing, or related disciplines

• Proven experience developing customer acquisition strategies and commercialization plans in highly competitive industries

• Strong strategic thinking and analytical capabilities, with the ability to translate customer, market, and performance insights into actionable business strategies

• Experience developing value propositions, go-to-market plans, and targeted customer strategies that drive measurable business outcomes

• Demonstrated success leading cross-functional initiatives and influencing stakeholders across matrixed organizations

• Strong communication, storytelling, and presentation skills

• Entrepreneurial mindset with a passion for innovation and problem solving

• At least 18 years of age

• Legally authorized to work in the United States

Travel Required (Yes/No):Yes

Base Pay Range: $109,300 - $197,200

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ353893¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.