Upside

HQ
Washington
Total Offices: 4
275 Total Employees
Year Founded: 2016
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Upside Company Growth, Stability & Outlook

What People Are Saying About Upside

  • Market Expansion: Company materials cite 14,669 new retailer locations and 1.6 million new customers added in 2025, and “over 100,000” participating locations reaching “more than 35 million consumers,” alongside new rollouts with Save Mart, Meritage/Wendy’s, Varo Bank, and QuickChek. Third‑party coverage in the snippets references continued distribution and awareness growth beyond company claims.
  • Strategic Partnerships: Recent announcements describe expansions with national and regional brands (e.g., nearly 200 Save Mart/Lucky/FoodMaxx stores, ~367 Wendy’s via Meritage, Coen Markets) and fintech/card‑network integrations (e.g., Varo Bank, Marqeta). These examples indicate ongoing geographic, channel, and embedded‑distribution growth.
  • Investor Backing & Capital Strength: The company raised $165 million in Series D funding in 2022 at a $1.5 billion valuation, and appears on fast‑growth rankings referenced in the snippets. These signals suggest access to capital and capacity to support scaling initiatives.