Cubby Beds

At Cubby Beds, our mission is to help families live better by enabling them with modern safety beds for complex conditions. This vision permeates our day-to-day operations and supports every decision we make. Our core values form the foundation of our success. They shape our products, our culture, our team, and our approach to innovation.

People First Always: We believe that people, our team, and the families we serve are at the heart of everything we do. We lead with empathy, treating every person as a human being, not a number. That means listening before acting, valuing diverse perspectives, and designing every solution with care and compassion. Whether it’s a teammate, a parent, or a child, we aim to build trust and lasting relationships. When people feel seen and supported, they become more than customers or coworkers. They become advocates for the impact we’re creating together.

Operating with Excellence: Every step in our journey, whether it’s the tape on the box we ship or a company announcement, reflects our commitment to quality, because our work truly matters to the families we serve. We embrace challenges with determination and a deep attention to detail, holding ourselves to a high standard so we never settle for “good enough.” This excellence shows up in both the big picture and the small details, prompting families and healthcare professionals to remark on how intentional and seamless every interaction with Cubby feels.

Pioneering with Purpose: We believe “better healthcare is possible,” and we’re here to deliver it. Our inventive spirit shines through questions like “What if?” and “Why not?”. Our innovation always has a clear purpose and problem to solve. We respect the guardrails of healthcare and work within them. Each new feature, product, or partnership is anchored in broadening access and driving meaningful improvements for families, so they can focus on their children’s well-being. We ship quickly, welcome feedback, and iterate. We always keep our purpose in clear view.