Top Product Marketing Manager Jobs in Denver & Boulder, CO

Develop positioning, messaging, content, demos, videos, and launch materials for Zenity’s AI agent security platform. Translate complex AI and cybersecurity concepts into compelling business value for security practitioners, CISOs, executives, and buyers. Partner with product, engineering, research, sales, and customers to create technical explainers, thought leadership, competitive materials, and product demonstrations while improving messaging through market, customer, performance, and sales insights.

Own positioning, messaging, and go-to-market strategy for ParentSquare Attendance Plus. Build attendance-market expertise, lead product launches, define success metrics, conduct customer and win/loss research, support sales enablement, and influence packaging, pricing, and roadmap decisions. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to expand adoption within existing districts and reach new school district customers. The role is fully remote and requires approximately 20% travel to conferences and customer events.

Develops positioning, messaging, joint value propositions, and enablement for G2’s partnership and Buyer Intent products. Translates technical integrations and data partnerships into clear customer value, supports partner launches, creates sales and partner content, and gathers customer, market, adoption, and competitive insights. Collaborates with Product, Partnerships, Sales, Marketing, and Growth teams to improve partner adoption, remove usage barriers, and measure launch success.

Own go-to-market planning and execution for product and feature releases across multiple product lines. Develop messaging, value propositions, demos, videos, blog posts, one-pagers, launch documentation, enablement materials, and customer newsletters. Partner with Product, Engineering, Sales, Solutions Engineering, Customer Success, Support, and RevOps to translate technical features into clear customer value, coordinate launches, and maintain release velocity through scalable systems and automation.

Lead go-to-market strategy, positioning, launches, competitive differentiation, sales enablement, and technical content for Fastly’s application and API performance solutions. Translate emerging AI-driven and automated traffic patterns into customer-facing narratives, product positioning, and marketing assets. Partner with Product Management, Sales, Customer Success, Growth Marketing, and Campaign teams, while evangelizing Fastly’s performance capabilities through public presentations.

Develop product positioning, messaging, go-to-market strategies, launch campaigns, and enablement content for Aurora’s residential solar software. Research customer needs, industry trends, and competitors to strengthen differentiation. Partner with Product, Sales, Marketing, and Account Management to drive acquisition, retention, expansion, pipeline, and product adoption. Measure campaign and launch performance using quantitative and qualitative data, while serving as a subject-matter expert on solar sales and design solutions.

Leads customer growth marketing for a B2B SaaS product by driving feature adoption, customer expansion, trial conversion, and sales enablement. Responsibilities include launch communications, adoption programs, customer stories, account-based marketing, expansion deal support, usage reporting, customer research, and positioning insights. Partners closely with Product, Customer Success, Account Management, Sales, Demand Generation, and Operations teams while using AI tools and analytics to improve content, messaging, and growth programs.

Develop and execute go-to-market strategy for Salesforce Data 360. Create sales plays, enablement programs, demos, messaging, training, and AI-powered seller tools that accelerate adoption, pipeline, and revenue. Translate complex data, AI, pricing, and governance concepts into compelling business value. Partner cross-functionally with Product, Sales, Marketing, Strategy, and Enablement teams while tracking usage and funnel metrics to improve field readiness and customer outcomes.

Own product marketing for Adapty’s Flow & Paywall Builder, including positioning, demand generation, ABM, paid campaigns, webinars, launches, sales enablement, and funnel optimization. Set quarterly priorities for a small GTM team, create messaging and content, monitor lead quality and conversion, and collaborate with SDRs, Sales, content, design, and performance marketing to drive pipeline.

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.

Owns B2B product launches end-to-end, including positioning, messaging, sales enablement, content, decks, one-pagers, website product pages, and upsell collateral. Tailors messaging to verticals, personas, and accounts; collaborates with revenue, content, design, web, customer success, and solutions engineering teams; and uses performance data and audience insights to improve marketing assets and conversion rates.

Owns positioning, messaging, go-to-market launches, competitive intelligence, sales enablement, customer insights, content campaigns, and platform storytelling for PAR’s restaurant operations and POS products. Partners with product, sales, customer success, finance, and demand generation teams to drive adoption, pipeline, cross-sell, and unified-platform growth.

Develop and execute product marketing and commercialization programs for healthcare data solutions. Responsibilities include positioning and messaging, go-to-market planning, product launches, sales and client enablement, competitive research, customer insight synthesis, RFP support, and maintaining marketing assets and processes. The role partners cross-functionally with Product, Growth, Marketing, Client Partnership, and Customer Success teams in a fully remote environment.

Own product marketing for Escape’s application security platform, defining positioning, messaging, go-to-market strategies, launch plans, competitive research, thought leadership, and sales enablement. The role translates technical security capabilities into compelling narratives for security leaders and engineers, supports pipeline growth, and establishes scalable product marketing processes across US and European markets.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Own product positioning, messaging, go-to-market planning, launches, sales enablement, competitive intelligence, and customer insights for LeadVenture’s used tire and service products. Partner with Product, Sales, Customer Success, Revenue Marketing, and RevOps to create differentiated narratives, launch materials, battlecards, campaigns, and proof points. The role requires strong cross-functional influence, hands-on execution, and the ability to translate complex B2B SaaS products into clear customer value.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Build EULER’s product marketing function from the ground up. Own positioning, messaging, category narrative, product launch strategy, sales and customer success enablement, customer proof, competitive intelligence, and thought leadership. Establish launch processes, partner with executives and cross-functional teams, and measure product marketing’s impact on revenue, win rates, adoption, and expansion. This role requires strong B2B SaaS product marketing expertise and partner ecosystem fluency.

Support product marketing for Honeycomb’s observability products through messaging, positioning, launches, content, sales enablement, competitive intelligence, customer research, and performance measurement. The role partners across Product, Marketing, Sales Engineering, and Customer Success, creates technical customer-facing materials, coordinates launches, and translates complex product capabilities into accurate, useful messaging for engineers and platform teams.

Lead Vantage’s product marketing function end to end, including positioning, messaging, product launches, go-to-market strategy, competitive intelligence, content, sales enablement, customer storytelling, and analyst relations. Partner with Product, Engineering, Sales, and Customer Success to drive adoption, pipeline, and market impact for a technical FinOps platform.

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Own Hipp Health’s product positioning, messaging, packaging, launches, competitive intelligence, go-to-market strategy, and sales enablement. Translate complex healthcare and AI capabilities into clear customer value, develop buyer and persona narratives, create marketing and sales assets, support product demonstrations, and collaborate with Product, Sales, Engineering, and Marketing. The role requires 5+ years of product marketing experience and familiarity with enterprise buying processes, healthcare SaaS, or AI products.

Own go-to-market strategy, positioning, messaging, launches, campaigns, sales enablement, and thought leadership for security-focused developer products. Translate technical capabilities into compelling customer narratives, conduct market and competitive analysis, define personas and KPIs, and optimize campaigns using performance data. Partner cross-functionally with product, sales, marketing, engineering, and developer communities to drive adoption, pipeline, revenue, and product roadmap influence.

Owns go-to-market strategy, revenue plans, pricing, packaging, positioning, funnel insights, launches, and field readiness for SaaS products. Partners cross-functionally with product, sales, customer success, growth, operations, legal, and reseller ecosystems. Builds GTM systems, messaging, dashboards, AI workflows, enablement assets, and commercial recommendations while guiding roadmap and monetization decisions.

Supports go-to-market strategy and execution for Icertis products targeting public-sector customers. Develops messaging, positioning, presentations, technical briefs, sales enablement materials, campaigns, product launches, and field onboarding. Collaborates with Product Marketing, Marketing, Sales, and Product teams; tracks timelines, deliverables, content effectiveness, and go-to-market metrics. Represents the company at trade shows and other events.