Product Marketing Manager | Customer Insights & Community

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

As a Product Marketing Manager, you will collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies. You’ll own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights.

Responsibilities

You’ll build Deel’s global community engine from the ground up, defining how workers and HR, IT, and Payroll leaders fuel our launches, shape our roadmap, and how data turns into decisive action across Product, Marketing, and GTM.

• Be the owner of our Advisory Boards and scale HR, IT, and Payroll Advisory Boards end-to-end. Launch and facilitate monthly sessions that surface sharp insights, strengthen advocacy, and deepen executive relationships.

• Turn feedback into action. Translate board signals into crisp recommendations that influence product bets, GTM priorities, and marketing narratives, and close the loop with stakeholders.

• Power Deel’s community from zero to one. Design and run programs, campaigns, and experiences that leverage members of the customer advisory board, Deel Advocates program, and power users to fuel our launches. Amplify launches with community. Operationalize a playbook that turns community energy into earned reach during product announcements—brief advocates, seed assets, and measure impact.

• Own customer storytelling. Lead interviews and partner with Field Marketing to ship standout case studies and customer-centric campaigns; collaborate with PR to place customer voices in media.

• Lead audience research. Run consumer and market studies to map needs and opportunities; instrument VoC pipelines and build automated dashboards/alerts so stakeholders always have live insight to steer the roadmap.

• Be the single source of truth on buyers. Own creation, refresh, and governance of personas and ICPs so GTM teams operate from one authoritative playbook.

• Be the on-call customer voice. Advise any team with fast, data-backed guidance—bringing clarity on audience, message, and motion when it matters most.
  

Qualifications

• 4+ years of experience in product marketing management sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment

• Strategic thinker and hands-on doer with a strong bias for action—you’re customer-obsessed, eager to join customer calls, and driven to uncover deep insights into their behaviors, motivations, and pain points

• Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms

• Strong analytical and creative skills—you know how to distill quantitative and qualitative data into compelling, insight-driven narratives that convert and resonate

• Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.
Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [email protected] of the nature of the accommodation that you may require, to ensure your equal participation.

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