VP, Finance

Fast-growing measurement company looking for a player-coach finance leader to drive the strategy and execution of the finance function. While this is a VP-level role,  this leader will play an active role in shaping financial strategy while also operating the day-to-day finance function.

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation.

Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability."

Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.

The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, an Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU's value across the media lifecycle.

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

We have a NYC office and a London WeWork, but operates as a remote-friendly company with flexible work options.

We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy.

We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.

This is a VP-level position that takes what Michael Katz calls an “open for business 24/7 mindset" and willingness to work during inconvenient times if required.

This position reports to the CEO and is responsible for leading the company’s finance function, including accounting, financial planning and analysis (FP&A), tax management, treasury, and financial reporting.

In this role, you’ll oversee Adelaide’s financial strategy and ensure the financial integrity of the business while partnering closely with executive leadership to guide growth and operational decision-making.

Day-to-day activities range from overseeing financial reporting and budgeting processes to managing cash flow, developing financial models, supporting board reporting, and ensuring compliance with financial and regulatory requirements. Additionally, you will assist with any necessary capital raises and corporate development initiatives.

We’re seeking a candidate with 10+ years of progressive experience in finance and accounting, including leadership experience in high-growth environments. We’re looking for someone comfortable operating both strategically and in the details, particularly in a fast-moving startup environment.

This is a fully remote role within the United States, with opportunities to connect with colleagues at our New York office. You’ll need to be in NYC a few times per year. 

Compensation

• Base Salary Range: $170,000 – $200,000

This role includes a competitive compensation package consisting of base salary, performance-based bonus, and equity. Final compensation will be determined based on experience, level, and location.

An important part of our culture is continuous learning and the open sharing of ideas. We offer:

• Access to a broad network of investors and advisors who can help you and your team succeed
• Mentorship from executives with decades of experience in adtech and media
• Regular internal knowledge-sharing sessions
• An education budget to support ongoing professional growth and development

In this role, you'll learn:

• How a high-growth adtech company scales its financial operations
• The economics behind attention-based media measurement
• How executive teams use financial insights to drive strategy and growth
• Best practices for building financial infrastructure in a scaling startup

• Develop and execute Adelaide’s financial strategy aligned with company objectives
• Provide financial insights and strategic recommendations to the CEO and executive team
• Lead and mentor the finance function while building a high-performance culture

• Oversee accounting operations, including billing, AR/AP, general ledger, and revenue recognition
• Ensure accurate and timely financial reporting in accordance with GAAP
• Lead budgeting processes and financial forecasting while monitoring performance against targets

• Own the FP&A function and develop financial models to support strategic decision-making
• Provide financial analysis to identify opportunities for efficiency, growth, and investment
• Develop KPIs and dashboards that track company performance and financial health

• Manage cash flow, banking relationships, and capital planning
• Ensure adequate liquidity to support operational and growth initiatives
• Oversee financial risk management and insurance programs

• Maintain strong internal controls and financial governance frameworks
• Ensure compliance with financial and regulatory requirements
• Manage external audits and relationships with auditors, tax advisors, and other partners

• Serve as a key financial liaison with the Board of Directors and external stakeholders
• Prepare and present financial reporting and insights to leadership and the board

• Bachelor’s degree in Accounting, Finance, or Business Administration (CPA preferred)
• 10+ years of progressive finance and accounting experience
• Proven leadership experience overseeing accounting, FP&A, tax, and treasury functions
• Strong knowledge of GAAP and financial reporting standards
• Experience building financial processes and systems in growing companies
• Excellent communication and leadership skills
• Strong analytical and strategic thinking abilities
• High level of integrity, accountability, and ownership
• Advanced proficiency in Excel / Google Sheets and familiarity with accounting systems such as QuickBooks

• Experience building or scaling finance operations in a startup or growth-stage company
• Experience working closely with CEOs or executive teams on financial strategy
• Prior experience supporting board reporting or investor communications
• Prior experience with capital raises and corporate development/M&A

Health & Wellness

• Medical, dental, and vision insurance
• Paid time off
• Parental leave
• Employee development & wellness stipend 
• Holiday break
• Volunteer time off

Financial & Compensation

• Competitive salary
• Performance-based quarterly bonus
• Stock options
• 401(k) retirement plan

Workplace & Equipment

• Remote-first environment
• New York office access
• Access to available WeWork spaces 

Adelaide is proud to be an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Our commitment to equal opportunity employment extends beyond basic compliance to encompass the active cultivation of a workplace that values different perspectives, backgrounds, and experiences.