Leads Vail Resorts’ enterprise marketing strategy, revenue growth, Season Pass results, media planning, content marketing, digital innovation, and online experience. Oversees a $350 million revenue portfolio, $9 million budget, four direct reports, and up to 100 employees. Develops marketing talent, manages cross-functional execution in a matrixed organization, and builds relationships with vendors, agencies, and creative partners.
This Vice President, Marketing position is a new role within Vail Resorts, and reports directly to Kirsten Lynch, Executive Vice President and Chief Marketing Officer. This new leader will drive business results across our resorts and segments, inject innovation and thought leadership into a broad set of marketing activities, and develop the marketing team members. The leader will oversee a revenue portfolio of $350 million and a budget of $9 million per annum. Working with the new leader will be four direct reports and up to 100 team members, across Season Pass marketing and sales, media planning, creative services, content marketing and online experience (ecommerce and EpicMix).
Specific Responsibilities Include
- Develop and lead revenue growth strategies
- Drive Season Pass Results
- Lead centralized media planning for all resorts and divisions across the company
- Transform Content Marketing for Vail Resorts
- Enable execution of our Digital Vision and innovation roadmap
- Invest in the development of our talent
Skills and Experience we are looking for
- Bachelor’s degree in Marketing, and MBA preferred
- 15+ years of progressive marketing experience, including demonstrated ability to drive results
- Proficient in general media and digital marketing
- Demonstrated success at increasing team and employee engagement
- Demonstrated effectiveness working within a matrixed organization to achieve goals
- Management experience and demonstrated success in planning, budget creation and oversight, setting priorities and executing plans
- Experience sourcing and developing relationships with outside vendors, agencies, and creative talents
Similar Jobs
Software • Cybersecurity
Lead product marketing and competitive intelligence for Cyera’s AI Trust platform and security portfolios. Own platform positioning, product narratives, launches, integrated campaigns, field and partner enablement, analyst relations, pricing and packaging collaboration, and market intelligence. Partner with Product, Sales, and GTM leadership on revenue outcomes while leading, coaching, and scaling the product marketing team.
Top Skills:
Agent SecurityAICybersecurityData SecurityIdentity Security
Hardware • Semiconductor • Industrial • Manufacturing
Lead Tektronix’s global marketing strategy and organization across brand, communications, digital marketing, commercial enablement, and regional marketing. Drive brand positioning, demand generation, pipeline growth, customer engagement, and measurable commercial outcomes. Manage the global marketing budget, advance marketing operations and analytics, partner with Product, Sales, and Engineering, and develop high-performing leaders across the Americas, EMEA, and APAC.
Top Skills:
Digital MarketingMarketing AnalyticsMarketing OperationsMartech
Consumer Web • Coupons • Healthtech • Social Impact • Pharmaceutical
Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.
Top Skills:
Ad OperationsAi ToolsBusiness IntelligenceCustomer SegmentationEconometric ModelingLift MeasurementMarketing AutomationMartechProgrammatic Media
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
