User Experience Research Analyst

At bet365, we're one of the world's leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

As a User Experience Research Analyst, you will help shape the North American sports products by turning customer insights into clear, actionable input that informs product and business decisions.

You will join the User Experience Research team supporting North American sports betting and casino products, partnering with product, design and business stakeholders in a fast-moving, collaborative environment.

You go beyond data collection to interpret findings, link insights to product and business decisions, and explain why they matter. You will contribute across the product lifecycle, covering discovery and evaluation, with strong storytelling and commercial thinking.

This role is eligible for inclusion in the Company’s hybrid work from home policy.

The salary range for this position is $70,000 - $90,000 annually.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

• Strong familiarity with User Experience Research (UXR) methods and practices, including both qualitative and quantitative approaches.
• Openness to feedback and continuous learning; experience in online betting, gaming, or regulated digital products (preferred).
• Educational background in a relevant field (business, psychology, human–computer interaction, design, journalism) or equivalent experience.
• Proficiency with user research, analysis, and design tools (e.g., Maze, SurveyMonkey, Figma, Sketch).
• Strong research skills with the ability to quickly grasp complex topics and accurately analyze data.
• Ability to synthesize findings into concise, actionable insights with clear product and business implications.
• High attention to detail while comfortably switching between high-level concepts and specific data points.
• Clear written and verbal communication; confident presenting to peers and stakeholders.
• Critical thinking and curiosity to ask meaningful follow-up questions and challenge assumptions.
• Proven delivery of impactful research outputs (summaries, presentations, insight reports); effective collaboration with marketing, product, design, and business teams; strong organization and time management with the ability to work independently.

• Supporting and contributing to generative and evaluative UX research initiatives.  
• Analyzing qualitative and quantitative data to identify meaningful patterns and insights.
• Synthesizing findings into clear, structured outputs that highlight relevance and impact.
• Translating research insights into presentations that clearly communicate key takeaways, implications for product, business and customer experience.
• Presenting findings confidently to internal teams, with guidance and support.
• Building and maintaining relationships with internal teams and external partners.
• Taking ownership of assigned research tasks, timelines, and deliverables.
• Identifying gaps, risks, or opportunities and raising them early.
• Collaborating closely with designers, product managers, and fellow researchers.
• Applying best practices to ensure high-quality, accurate, and reliable research outputs.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.