The Strategic Initiatives Sales Representative drives capital upgrades and sales in VA hospitals, builds relationships with stakeholders, and implements growth strategies for Aquablation technology.
Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
The Opportunity That Awaits You:
The Strategic Initiative Sales Representative (SISR) is a business-critical sales role responsible for driving capital upgrades from AquaBeam® Systems to the Hydros™ platform and expanding adoption within Federal Government Veterans Affairs (VA) hospitals. This role partners closely with the Capital team, Strategic Initiatives Director, clinicians, and hospital leadership to establish Aquablation® as the treatment of choice for men with BPH.
The SISR serves as a trusted advisor to senior stakeholders, leads complex capital sales cycles, champions both the capital and innovation teams upgrade efforts, executes innovative pilots, and builds advocacy networks within hospitals to deliver sustained growth and market share expansion.
What Your Day-To-Day Will Involve:
- Sales & Growth
- Meet or exceed quarterly sales quotas within the assigned territory.
- Drive system upgrades from AquaBeam Systems to Hydros platforms.
- Generate new and expansion capital sales across new and existing VA hospitals.
- Leads complex, multi-stakeholder capital sales cycles.
- Implement company-approved strategic initiative pilots to accelerate commercial growth.
- Territory & Strategy
- Partner with the Strategic Initiatives Director to develop and execute territory plans aligned with market dynamics.
- Collaborate with the IDN, Capital and Utilization teams on upgrade strategy and execution.
- Leverage IDN dashboards to prioritize physician and account targeting.
- Execute on weekly sales activity in alignment with the role.
- Execute on quarterly strategic imperatives to accelerate adoption of Aquablation and HYDROS in assigned accounts.
- Deliver accurate monthly sales forecasts.
- Customer Engagement
- Build strong relationships with CEOs, senior hospital administrators, clinicians, and regional KOLs.
- Clearly articulate and demonstrate the clinical, economic, and operational value of Hydros technology.
- Establish teams of advocates and highly engaged clinical champions within each hospital system .
- Identify local billing and coding opportunities and partner with Field Reimbursement teams.
- Cross-Functional Collaboration
- Ensure the upgrade initiative is implemented as a top priory by supporting the IDN, Capital and Utilization teams by driving execution.
- Effectively transition new system sales to Launch and Clinical teams to drive utilization and adoption.
- Partner with Sales Management and Marketing to identify accounts requiring higher-level corporate engagement.
- Cultivate strong internal relationships across PROCEPT BioRobotics.
- Operational Excellence & Compliance
- Maintain accurate CRM records for accounts, contacts, and facilities.
- Ensure compliance with FDA regulations, Sunshine Act requirements, and company policies.
- Maintain all hospital credentials and complete required training.
- Manage travel and expenses within approved budgets.
- Adhere to Quality Management System (QMS), Quality, and Environmental Health & Safety (EHS) policies.
The Qualifications We Need You to Possess
- Bachelor’s degree from an accredited institution.
- Proven success selling disruptive surgical technologies, preferably in high-growth or start-up environments.
- Demonstrated experience presenting to hospital executive leadership and senior administrators.
- Strong track record of executing growth strategies in healthcare settings.
- Advanced analytical skills with the ability to interpret procedural data; advanced Excel proficiency required.
- Entrepreneurial mindset with a passion for innovation, growth, and patient impact.
- Strong change management and solution-selling capabilities.
- Demonstrated leadership through professional performance, athletics, or professional organizations.
- Minimum 8 years of medical device experience preferably with experience in capital equipment or program sales experience in the operating room environment preferred.
- Willingness and ability to travel up to 75%.
For US Based Candidates Only
For this role, the anticipated base pay is $120,000 a year.
Understanding PROCEPT's Culture
At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.
And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.
We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.
An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!
BENEFITS OF WORKING AT PROCEPT!
PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.
PAY RANGE TRANSPARENCY
Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.
WORK ENVIRONMENT
We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.
PROCEPT BioRobotics – Applicant Privacy Notice
When you submit an application on this site, PROCEPT BioRobotics collects the personal information you provide. This may include your name, email address, phone number, résumé or CV, LinkedIn profile, and any optional demographic information you choose to share, such as gender or ethnicity. We use this information to review your application and assess your suitability for the role.
To learn more about how we handle personal information, including your rights under applicable privacy regulations, please read our full Privacy Notice at: [Privacy Policy].
Top Skills
Advanced Excel
Crm Software
Surgical Robotics
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