Manage and optimize B2B paid social campaigns across LinkedIn, Meta, and Reddit. Responsibilities include campaign execution, budget and bid management, audience and creative testing, conversion tracking, performance reporting, and strategic recommendations supporting demand generation and pipeline goals. Collaborate with Demand Generation, Creative, and Web teams while monitoring platform trends and identifying optimization opportunities.
We are looking for an experienced, hands-on Freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for an established B2B technology company.
You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations.
Responsibilities- Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
- Monitor campaign performance, budgets, pacing and bid strategies.
- Build and launch campaigns using creative and copy supplied by internal teams.
- Continuously test and optimise audiences, targeting, placements and creative.
- Identify opportunities to improve campaign efficiency and performance.
- Support conversion tracking, measurement and reporting.
- Recommend paid social strategies that support broader demand generation and pipeline goals.
- Collaborate with internal Demand Generation, Creative and Web teams.
- Proactively share platform trends, insights and optimisation opportunities.
Requirements
- Strong hands-on experience in B2B SaaS or B2B technology paid social.
- Deep expertise in LinkedIn Ads and Meta Ads.
- Experience managing meaningful paid media budgets.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Strong analytical and campaign optimisation skills.
- Ability to work independently while communicating proactively with stakeholders.
- Experience with Reddit Ads is highly desirable.
- Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.
This is a hands-on paid social roleand does not include paid search responsibilities.
Similar Jobs
Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Design and deliver sales training for upmarket teams, including skills workshops, roleplays, accreditation, and leadership development. Own Motive’s manager coaching framework, train frontline managers, provide practical coaching tools, and measure impact through proficiency, win rate, deal velocity, pipeline health, and accreditation outcomes. Partner with sales leaders, enablement teams, Sales Operations, and global trainers while traveling 25–45% of the time.
Top Skills:
Ai Roleplay ToolsCall Scoring ToolsSkilljar
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Leads Samsara’s federal sales practice, including go-to-market strategy, team hiring, partner and contract-vehicle development, pipeline and bookings ownership, and senior agency relationships. The role coordinates with Product, Security, Compliance, Legal, Marketing, Finance, and Revenue Operations to commercialize a FedRAMP-authorized cloud platform for civilian and eventually defense agencies. Responsibilities include federal capture, proposal development, acquisition compliance, forecasting, compensation design, and scaling the federal sales organization.
Top Skills:
Cloud ComputingDfarsFarFedrampGovcloudGsa ScheduleGwacsIotSaaSSection 508
Cloud • Fintech • Food • Information Technology • Software • Hospitality
Lead complex enterprise restaurant technology implementations from configuration and menu programming through go-live. Manage multi-location rollouts, integrations, franchisee and corporate relationships, escalations, and implementation risks. Mentor peers, improve workflows and documentation, and coordinate cross-functional initiatives to strengthen onboarding and deployment processes.
Top Skills:
Pos SystemsSaaSThird-Party IntegrationsToastweb
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
