Senior Manager, Growth Marketing (Paid Search & SEO)

Overview

We are looking for a strategic, hands-on Senior Manager of Growth Marketing to lead and grow our search marketing program, encompassing paid search (SEM) and organic search (SEO). This role will manage a team and play a key part in planning and executing strategies that grow reach, engagement, and conversion through paid and organic search in support of Compassion’s mission.

You will drive day-to-day execution and set strategic vision for search efforts platforms and collaborating closely with web, creative, analytics, and other marketing teams to deliver measurable impact.

What You’ll Do

Growth Strategy Development

· Build and lead comprehensive growth strategies focused on driving qualified traffic, lead generation, and conversions through paid search (SEM) and organic search (SEO) across all areas of the funnel.

· Use audience insights, market trends, and competitive analysis to inform priorities and uncover new growth opportunities.

· Align search marketing efforts with overall marketing objectives.

Performance Analysis & Optimization

· Analyze key performance metrics across SEM and SEO to identify trends, gaps, and optimization opportunities.

· Partner with analytics team to track KPIs and build dashboards that provide clear visibility into traffic, conversion, and ROI.

· Translate performance insights into tactical improvements and strategic shifts.

· Optimize paid search investment by evaluating the efficiency of spend and level of effort (LOE) relative to campaign deliverables, ensuring scalable performance and cost-effective outcomes.

Campaign Execution & Management

· Oversee team’s day-to-day execution of paid search campaigns (e.g., Google Ads, Microsoft), including budgeting, bidding, keyword management, and creative testing.

· Guide team on ongoing optimization of organic search through keyword strategy, GEO/AI-driven insights, technical SEO improvements, and collaboration with content and web teams.

· Manage a regular testing cadence, including A/B and multivariate tests, to improve campaign effectiveness and landing page performance.

Cross-functional Collaboration

· Partner with content, creative, web, and analytics teams to ensure alignment across campaigns and initiatives.

· Communicate performance insights and campaign outcomes with stakeholders to ensure transparency and shared understanding.

· Collaborate with other marketing stakeholders to integrate search efforts into broader campaigns and growth programs.

What You Bring

· 7+ years of experience in growth marketing with a strong focus on paid search and SEO.

· 5+ years of proven experience leading teams and mentoring talent in a collaborative, fast-moving environment.

· Hands-on expertise with Google Ads, Microsoft Ads, and other paid search platforms.

· Hands-on expertise with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).

· Strong understanding of content strategy, audience segmentation, and engagement best practices across major social platforms.

· Experience with web analytics platforms (e.g. Google Analytics, Looker Studio, Adobe Analytics).

· Strong strategic thinking paired with an analytical, performance-driven mindset.

· Excellent communication skills and the ability to work cross-functionally in a purpose-driven organization.

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