Senior Digital Program Manager

Responsibilities

• Strategic Program Oversight
• Lead day-to-day management of large-scale social media programs, aligning strategic direction with client goals.
• Coordinate across departments to ensure seamless execution, from content development to performance reporting.
• Serve as a thought partner to senior clients, proactively identifying growth opportunities and innovative strategies that maximize impact.
• Staff Management & Team Development
• Lead and develop a team of strategists to execute social media programs, providing regular coaching, feedback, and professional development opportunities to drive content excellence and team performance.
• Monitor content output and performance across client social media accounts, working closely with team members to track audience data, engagement metrics, and campaign effectiveness.
• Foster a positive, inclusive team culture by promoting collaboration, recognizing achievements, and motivating team members to perform at their best while maintaining high standards of work quality.
• Program Operations & Administration
• Manage program operations, including tracking budgets, analyzing content and audience trends, and hiring and onboarding social media managers.
• Collaborate with internal departments on administrative requirements and tools to execute and optimize programs.
• Client Relationship Management
• Produce comprehensive client-facing reports that showcase program performance, highlight key metrics, provide strategic insights, and demonstrate ROI across social media initiatives.
• Lead weekly client meetings, presenting program updates, facilitating strategic discussions, and serving as the primary point of contact for day-to-day program needs.
• Maintain consistent and proactive communication with clients, responding to inquiries promptly and providing regular program updates that keep stakeholders informed and engaged.

Qualifications

• 6+ years of experience in social media experience in agency, brand, or campaign setting, with at least 3 years in client-facing and/or team leadership roles
• Proven success managing large-scale social media programs and teams
• Strong understanding of platform-specific content strategies (TikTok, Instagram, YouTube, Facebook, etc.)
• Skilled in building strong client relationships and presenting data-informed insights in compelling ways
• Experience leading cross-functional teams and mentoring junior staff
• Comfort with fast-paced environments and balancing multiple priorities
• Familiarity with AI tools and workflow optimization preferred
• Experience with social impact campaigns and purpose-driven brand initiatives

Benefits

• Projected salary band: $90,000 – $100,000 annually
• Health insurance covered at 90% for full-time employees; dental and vision available
• Unlimited PTO and sick leave
• Fully remote work environment with home office setup reimbursement and monthly Wi-Fi stipend
• Flexible hours across all continental U.S. time zones
• 401(k) plan