The Senior Content Marketing Manager will lead B2C content strategies to drive member enrollments and engagement for Sword Health's AI pain care solution.
Sword Health is on a mission to free two billion people from pain.
With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.
Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact.
Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.
About the role:
Thrive, Sword Health’s flagship AI pain care solution is seeking a senior content manager - a copywriter and creative strategist to optimize enrollments in 2025. Reporting to the Head of Marketing, Thrive, this individual will create compelling content to drive member enrollments, activation, and program completion across key employers, clients, and health plans in the US. Leveraging channel expertise in email and/or direct mail, and exceptional content creation skills, they will play a pivotal role in helping the Thrive team achieve ambitious growth goals.This individual is a strong B2C, direct-response writer with a deep understanding of the nuances of this style, including everything from crafting compelling subject lines and strong CTA to engaging headers and push notifications. They are equally comfortable with long-form and short-form content and are skilled at identifying and supporting key initiatives to drive growth among top clients. If you have a proven track record of driving customer acquisition in a B2C environment using channels like email and direct mail, we’d love to meet you.
What you'll do:
- Lead copywriter for high-performing B2C content across key channels, including email, direct mail, landing pages, push notifications, and SMS, to drive program enrollment and member engagement.
- Support the strategy and execution of lifecycle and growth campaigns, working closely with the Strategy & Ops associate and Head of Marketing.
- Concept and write creative assets for thematic campaigns, webinars, one-pagers, and social content.
- Collaborate with design to develop on-brand, visually compelling assets that elevate campaign impact.
- Partner cross-functionally with teams across Design, Growth Marketing, Brand, Marketing Ops, Data, Customer Success, Clinical, and Operations to ensure content excellence and alignment with broader goals.
- Bring creative and analytical thinking to ideate and test new approaches to drive enrollments to Thrive.
What you need to have:
- 6+ years of copywriting and content strategy experience, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
- In or has the ability to work PST time zone hours
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
- Self motivated with a bias for action
- Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
- Positive, can do attitude
- Creative and analytical thinker - comfortable using data to identify new high impact opportunities to test and drive Move enrollments
- Extremely proactive, and adaptable to a fluid environment
- Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
- Deep passion for solving problems in fast-paced, startup environment
US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
Top Skills
Direct Mail
Email
Landing Pages
Push Notifications
Sms
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