The Senior Content Marketing Manager will develop and execute Yottaa's content strategy, creating diverse content, managing channels, optimizing campaigns, and improving efficiency while collaborating across teams.
Yottaa is the all-in-one speed solution for eCommerce brands and retailers. We help digital teams unlock revenue through faster, more reliable storefronts – through strategic consulting, fully managed services, and self-serve performance software. Yottaa optimizes speed and performance across the full stack, from site code and third-party apps to infrastructure and security, giving teams the visibility and control they need to turn site speed into a growth lever.
Yottaa is seeking a Senior Content Marketing Manager who will own and execute Yottaa’s content strategy to drive awareness, engagement, and community building across our key audiences. You will craft compelling narratives across multiple formats, from snackable social posts to in-depth research reports—all while translating technical concepts into engaging, value-driven content. This is a high-impact role for a strategic content creator who can blend creativity with performance and bring our brand voice to life across every channel.
Content Strategy & Creation
- Develop and execute Yottaa’s content calendar aligned with company goals and product launches
- Write and manage both short-form (blogs, social, video scripts, newsletters) and long-form content (eBooks, whitepapers, webinars, research reports)
- Ensure all content reflects a consistent tone, voice, and brand narrative tailored to our target personas
Channel Ownership
- Lead content efforts across organic social media, owned media properties, and community channels
- Collaborate with Product Marketing, Customer Success, and Sales to support campaign content, enablement assets, and customer stories
- Manage and improve audience nurture emails and newsletters
Campaign Support & Optimization
- Work closely with the demand generation team to align content with integrated marketing campaigns
- Repurpose core content assets across formats to maximize distribution and ROI
- Support SEO and website projects with clear, conversion-driven copy
Project & Process Management
- Oversee the editorial process from concept through execution (ideation, writing, review, publishing)
- Manage external writers, agencies, and internal stakeholders to deliver content on time and on brand
- Identify ways to increase efficiency and scalability of content production, including smart use of AI tools
Your Experience
- 5+ years of experience in B2B content marketing, preferably in SaaS, eCommerce, or web performance
- Proven ability to simplify technical concepts and tell compelling stories that resonate with business and technical buyers
- Strong writing portfolio that includes long- and short-form content across a variety of mediums
- Experience growing and engaging an online audience through social and community channels
- Familiarity with AI-powered writing tools—and a clear understanding of where they help vs. hinder quality
- Collaborative mindset and strong project management skills; able to prioritize multiple initiatives
- Understanding of SEO, content performance metrics, and how to tailor content to different buyer stages
- HubSpot experience is preferred
- Video production & editing experience is preferred
- Bachelor’s degree or equivalent work experience
This is a remote position open to candidates based in the United States. Candidates located in the Greater Boston area are preferred.
Trusted by over 1,500 brands including Bombas, Brooklinen, Pet Supermarket, Tarte, and YETI, Yottaa improves site speed by up to 30%, reducing bounce rates, and increasing conversions. With solutions purpose-built for eCommerce – real-time monitoring, third-party control, expert consulting, and fully managed delivery – Yottaa turns performance into a consistent revenue driver. Learn more at yottaa.com or follow @yottaa on LinkedIn and X.
Top Skills
Ai-Powered Writing Tools
Hubspot
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