Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. We deliver insights at critical points of care for better decisions — from streamlining prior authorizations to delivering comprehensive medication histories to facilitating messages between providers.
The Content Marketing Manager will support the Director Corporate Communications and others within the Surescripts Marketing department. The Content Marketing Manager is a strategic thinker with a keen ability to write effective, sophisticated and compelling messaging. The Content Marketing Manager will be responsible for creating both long-form and real-time content to inform, motivate and inspire a variety of audiences. The Content Marketing Manager must be able to link all content to a clearly articulated business goal and will play a key role in developing compelling positions that foster thought leadership for the brand. The incumbent will be part of an all-star content marketing team and must collaborate closely with colleagues in Marketing and other departments, including Customer Experience, Human Resources, Legal, Product Innovation, Sales, and Strategy.
Responsibilities- Leverage all forms of communication to further the strategic interests, build brand visibility and thought leadership, and increase market awareness for the organization.
- Write and edit communications materials, including, speeches, whitepapers, articles, blog posts, social media, and web content. Determine which channels to utilize for content sharing such as web, email, news, social media, and tradeshows.
- Implement content strategy in support of corporate and strategic marketing campaigns, both short- and long-term.
- Interview external subject matter experts (customers and industry influencers) and collect input from internal stakeholders to translate information into compelling storytelling.
- Synthesize complex information gathered from a variety of external sources about market conditions, trends, and data.
- Write, edit, and proofread content to ensure that all documents meet established content standards.
Bachelor’s degree in Marketing, Journalism, Communications, or similar field, or equivalent experience.
5+ years of experience in marketing or communication with at least 2 years of professional writing experience.
Excellent writing skills and attention to detail, including deep understanding and implementation of best practices in grammar, messaging, writing and style.
Prior writing experience in a healthcare and/or technology environment.
Strong understanding of brand identity structure and how verbal, visual and execution come together to create a holistic message.
Editorial mindset with a passion and interest in all types of media and telling compelling stories.
Excellent interpersonal skills with ability to interact with individuals at all levels.
Able to thrive in a fast-paced, deadline-oriented and creative environment.
Strong organizational and planning skills with ability to work under pressure.
High proficiency with MS Office (Excel, Word, Outlook, Power Point).
Experience conducting interviews with various leaders or subject matter experts and leveraging the information into content.
Experience targeting B2B audiences, preferably with a healthcare or technology company.
Motivated, possessing vision, exceptional ability and enthusiasm.
Situational awareness and ability to be flexible and respond to challenging situations appropriately.
Works well in a team environment.
Basic technical knowledge of HTML and web publishing.
Knowledge of SEO and web traffic metrics.
Knowledgeable with marketing automation tools such as HubSpot.
Familiar with project management tools such as Confluence and JIRA.
Experience with Agile Marketing and/or Pragmatic Marketing.
Keywords: content marketing, writing, editorial, storytelling, deadline oriented
#LI-REMOTE
Surescripts embraces flexibility through its Flexible Hybrid Work model for most positions. This model allows employees to work virtually while still utilizing our offices as collaboration centers. With alignment and agreement from your leadership, you can come and go from the office as needed .
You’re an advocate with a customer-first mindset who will do whatever is needed to help your customers succeed. You play at the intersection of creativity and strategy. And while you like big ideas, you’re also grounded in good data, real market insights and measurable results.
We’re a team of creatives and strategists who are customer obsessed. We value teamwork and innovation and strive to make a difference in healthcare by focusing on our customers. We’re storytellers and promoters who serve as champions for quality and customer experience. We take our work seriously, but we also know how to have fun.
Our challenge is dealing with competing priorities as we juggle long-term goals with short-term needs. To do this, energy and positivity is the name of the game. And we take time to both celebrate our accomplishments and learn from our missteps.
Why Wait? Apply Now
We’re a midsize company. This means you’re not just another employee ID number. Here, you can build real relationships and feel supported by truly awesome people with diverse backgrounds and talents in an innovative and collaborative work culture. We strive to create an environment where you can be yourself, share your ideas and work your way. We offer opportunities for employee development, as well as competitive compensation packages and extensive benefits.
Benefits include, but are not limited to, comprehensive healthcare (including infertility coverage), generous paid time off including paid childbirth and parental leave and mental health days, pet insurance, and 401(k) with company match and immediate vesting. To learn more, review the Keep You and Yours Healthy, Balancing Work and Life, and Where Talent Takes Shape links under the Better Benefits. Better Work. Better Life section of our careers site.
Physical and Mental Requirements
While performing duties of this job, an employee may be required to perform any, or all of the following: attend meetings in and out of the office, travel, communicate effectively (both orally and in writing), and be able to effectively use computers and other electronic and standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgement, withstand moderate amounts of stress and maintain attention to detail with, or without, a reasonable accommodation.
Work Environment
Surescripts embraces flexibility through its Flexible Hybrid Work model for most positions. This model allows employees to work virtually while still utilizing our offices as collaboration centers. With alignment and agreement from your leadership, you can come and go from the office as needed.
Surescripts is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, disability, medical condition, marital status, pregnancy, genetic information, gender, sexual orientation, parental status, gender identity, gender expression, veteran status, or any other status protected under federal, state, or local law.
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