Segment Marketing Manager

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

This role is crucial for optimizing the portfolio of products and services across diverse consumer segments in T-Mobile for Business to enhance revenue and reduce customer churn. It involves planning, creating, and producing marketing campaign communications in partnership with Marketing segment strategy teams to implement strategic objectives effectively. Individual will partner with a segment strategy member to build communications in support of onboarding, programs, offers & launches for prospective or base customers. Success is measured by the ability to drive long-term customer engagement and achieve targeted business outcomes. The individual will partner cross functionally across marketing and T-Mobile for Business to measure and optimize success of campaigns The work impacts the organization by enhancing market presence and supporting sustained customer relationships through coordinated marketing efforts.
This role is available at our Bellevue, WA, Frisco, TX or Overland Park, KS HQs and requires a minimum of three days a week in office.

• Implement strategies for lead generation and marketing automation in support of T-Mobile for Business segments.
• Experience with Pardot or Salesforce a plus
• Requires strong cross functional partnership across the enterprise; specifically with sales, product management and web strategy operations to ensure flawless execution and to create one look and feel for T-Mobile products, services & communications.
• Responsible for partnering with segments to identifying market size, preparation of business plans, and assists in pricing recommendations for the defined Marketing and service portfolio.
• Manages marketing communication and distribution plans to include tracking of results. 
• Prepares presentations for various audiences ranging from peers to executive level.
• Prepare recommendations for annual/quarterly business plans, strategies, audience list criteria and marketing tactic planning. 
• Collaborate with Segment Marketing, creative, advertising teams, and audience data providers to build tactic-specific audience lists, develop marketing materials and design tactics for multi-tactic Marketing campaigns (e.g., email, SMS, Sales outbound prospecting campaigns). 
• Own deployment of Marketing tactics, including build and deploy of emails, SMS, Sales outbound prospecting campaign lists 
• Coordinate tactics and execution across partners to ensure consistent execution and brand presentation.  Provide quality-assurance focus throughout the audience building and tactic execution processes, for owned deliverables and work owned by team members. 
• Effectively manage work plan, deadlines and conflicting priorities. 
• Document processes, systems and data flows as needed. 
• Identify and drive opportunities for process improvement.  Provide requirements for new capabilities/tools as needed. 
• Monitor audience quality and tactic execution performance. Find opportunities to optimize each and proactively partner with team members to align upon and deliver optimizations. 
• Also responsible for other duties/projects as assigned by business management as needed 

Required Skills:

Bachelor's Degree plus 3 years of related work experience  OR advanced degree with 1 year of related work experience OR a combination of education and experience deemed equivalent 

Preferred Skills:

Marketing Technology - Pardot, SF Marketing Cloud, RevUp/MDR 

CRM - Salesforce 

HTML - Email tactic execution 

Total Target Cash Earnings Opportunity: $101,315 - $182,620

National Base Pay Range: $88,100 - $158,800

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. 

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ375774¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. 
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.