Designs and implements Salesforce Marketing Cloud solutions for clients, translating business objectives into technical requirements and managing marketing automation implementations. Responsibilities include technical discovery, solution architecture, configuration, client presentations, pre-sales support, training, ROI reporting, project budgets, scope, risks, and stakeholder relationships. The role also supports Salesforce CDP and Marketing Cloud centers of excellence while developing integrated, brand-focused marketing strategies.
Citrin Cooperman offers a dynamic work environment, fostering professional growth and collaboration. We’re continuously seeking talented individuals who bring fresh perspectives, a problem-solving mindset, and sharp technical expertise. We know you have choices, so our team of collaborative, innovative professionals are at the ready to support your professional development. At Citrin Cooperman, we offer competitive compensation and benefits and most importantly, the flexibility to manage your personal and professional life to focus on what matters most to you!
The Marketing Cloud Architect works with clients to conceptualize, develop, and execute integrated brand-focused marketing plans across various channels. By working with advanced, industry-leading marketing automation tools from Salesforce, our goal is to support business growth and create consistent brand awareness. With strong knowledge of Marketing Cloud best practices and configuration skills, the Marketing Cloud Architect will design solutions, consult on the timeline, budget and deliverables, conduct training, and ensure overall project success.We work as a team to ensure long-term success and deliver solutions that our customers can count on.
- Undergo deep, technical business process discovery and implement Salesforce Marketing Cloud
- Work directly with clients to translate business objectives into technical requirements
- Support pre-sales conversations by being a subject matter expert and help drive level of effort estimates
- Understand and present Salesforce and other technology solutions to prospects and clients
- Stay up to date with new features and product launches from Salesforce and other technology partners
- Accurately manage, maintain, and update CRM and marketing automation systems utilizing best practices
- Provide accurate ROI reporting and analytics of marketing initiatives and campaigns
- Suggest innovative ideas to increase sales and improve customer experience and brand visibility
- Communicate directly with clients and manage implementations and customization projects
- Participation in or ownership of internal center of excellence over Marketing Cloud and CDP
- Accurately manage budget, scope, risks, and issues during project lifecycle process, and ongoing engagements
- Develop trusted and synergetic relationships with clients, partners, Salesforce and other stakeholders
- Must possess strong time management skills, be punctual, and reliable while adjusting changes in priorities
- Highly organized, detail oriented and able to follow written and verbal instructions
- Highly-developed editorial judgment, including spelling, punctuality, and grammatical accuracy
- Ability to work under pressure amid distractions and interruptions while maintaining a positive attitude
- Exceptional communication and presentation skills with ability to interact with stakeholders regularly via email, phone and in-person in a timely manner
- Must have high moral and ethical standards, be trustworthy, honest, and have a high regard for integrity, reliability, and positive attitude
- Demonstrate a high level of business acumen and ability to understand business process across many industries
- Ability to speak and write accurately and elegantly about technical software offerings and our solutions
- Maintain a professional appearance and demonstrate proper business etiquette
- Self-starter, confident, entrepreneurial mindset and ability to work independently or in a group
- Other duties as assigned
- Have a passion for professional storytelling, branding, and marketing of business and technology services
- Minimum three years of experience in a similar consulting role utilizing Salesforce Marketing Cloud
- Deep technical configuration knowledge of Salesforce Marketing Cloud and Salesforce Sales Cloud
- Existing knowledge or strong desire to learn additional Marketing Cloud products like CDP and Interaction Studio
- Familiarity with search engine marketing, and social media tools, strategies, and best practices
- Experience with digital content creation with modern, professional standards and styling
- Experience with industry standard sales, marketing automation and sales strategies and processes
- Salesforce Marketing Cloud Certifications or ability to immediately obtain certification
- Ability to preserve confidential and sensitive customer and company information
- Willingness to travel up to 10%, on occasion
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