About Karbon
Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 18.5 hours per week, per employee.
We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact.
We’re looking for a Product Marketing Manager with a primary focus in Partnerships and Integration to drive the go-to-market success of Karbon’s growing ecosystem of technology partners. This role will own the marketing strategy and execution for partnerships and integrations that enhance Karbon’s platform value and help accounting firms build more connected, efficient tech stacks.
You’ll define and communicate the “better together” story for each key partner or integration, bringing to life how joint solutions help customers streamline workflows and unlock greater value. You’ll also collaborate closely with Partnerships, Marketing, Product, Sales and Customer teams to execute joint go-to-market plans, create co-branded content, and deliver impactful campaigns that drive adoption and engagement.
This role is ideal for a product marketer who thrives on cross-functional collaboration, is extremely process-driven and organized, and loves building from zero to one. You’ll work closely with both Karbon’s internal teams and external partners to shape how our integrations are positioned, launched, and celebrated in the market.
Responsibilities- Design, lead and execute go-to-market activities and product launches for new integrations to drive demand, awareness, adoption, and success amongst new and existing Karbon customers.
- Build scalable partner onboarding, intake, and enablement processes.
- Help manage joint GTM activities with new and existing ecosystem partners.
- Collaborate with the marketing team to create assets, including landing pages, blog posts, social content, and case studies that highlight the value of Karbon’s integrations.
- Co-develop marketing campaigns with key partners to drive mutual success, including the coordination of joint activities such as webinars, partner events, and shared marketing campaigns.
- Provide marketing and sales enablement support with decks, one-pagers, and briefing materials to empower Sales and Customer Success teams.
- Collaborate cross-functionally with Partnerships, Marketing, Product, Sales, and Customer teams to align messaging and priorities.
- Track and report on GTM performance, campaign impact, and partnership outcomes.
- Tracking and analyzing buyer behavior, KPIs and data to provide actionable insights that improve strategy and performance.
- 5+ years of relevant marketing experience spanning across product marketing, partnership marketing, go-to-market strategies or campaign execution.
- 3+ years of product marketing experience in B2B SaaS
- Strong cross-functional collaborator with experience aligning product, marketing, and sales strategies.
- Strong project management and organizational skills with a proactive, problem-solving mindset.
- Excellent storytelling and writing skills with the ability to adapt tone and style for various audiences.
- Proven ability to create high-impact marketing content: blogs, presentations, sales collateral, website copy, and customer stories.
- Experience with marketing automation platforms and CRM systems.
- Experience in partner marketing or integration marketing is highly desirable.
- Experience in accounting or fintech technology marketing is a plus.
Why work at Karbon?
- Gain global experience across Australia, New Zealand, UK, and Canada
- Strong benefits package including:
- Flexible Time Off with an encouraged 4 weeks use per year
- Company paid medical for you and eligible spouse/partner and dependents
- Paid dental and vision and eligible spouse/partner and dependents
- 401(k) with company matching
- Flexible Spending Account
- Up to 8 weeks paid parental leave
- Work-from-home stipend
- Work with (and learn from) an experienced, high-performing team
- A collaborative, team-oriented culture that embraces diversity, invests in development and provides consistent feedback
- Be part of a fast-growing company that firmly believes in promoting high performers from within
As we hire across various locations within the USA we are required by law to include a reasonable estimate of the compensation range for this role.
The range provided is broad and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as physical location/cost of living in that location, years of experience, skills, and other business needs.
It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. The base salary is one component of the total compensation package, which for some roles may include a target bonus, for some roles very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission, purpose and values are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are!
Karbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you've made it this far in the job description but your past experience doesn't perfectly align, we do encourage you to still apply. You could still be the right person for the role!
We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions that may hinder inclusion in the organization.
Generally, if you are a good person, we want to talk to you. 😛
If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at [email protected] for a confidential discussion.
At this time, we request that agency referrals are not submitted for this position. We appreciate your understanding and encourage direct applications from interested candidates. Thank you!
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