Are you bready* for a change?
We are a rapidly growing company that’s revolutionizing the way the restaurant industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines restaurant point of sale, guest-facing technology, and award-winning customer support. Join us as we empower the restaurant community to delight guests, do what they love, and thrive.
About this roll*:
The Toast Product Marketing team is responsible for connecting the Sales, Product, and Marketing teams to inform product development and bring new products to market through customer segmentation, value-based messaging, sales knowledge transfer, and cross-functional marketing activation. In this high-impact team, you will gain substantial senior leadership exposure and the opportunity to drive long-term customer and shareholder value at a hyper-growth company.
As the Product Marketing Manager for Guest, you will partner closely with the Product, Marketing, Sales, and Customer Success teams to drive go-to-market (GTM) strategies for key products within the Guest portfolio. You will collaborate on initiatives relating to buyer personas, product positioning and messaging, and qualitative and quantitative insights from customer and market research to inform our longer term roadmap and GTM strategies. The ideal candidate has a proven track record of bringing new products to market, driving cross-functional alignment and leadership, and strong critical thinking and analytical skills to excel in a growth environment.
Key responsibilities
- Lead the go-to-market strategy and launch process and influence product development for new Guest features
- Become a product and market expert on key Guest products and use that knowledge to craft compelling value based messaging to generate leads and drive conversions
- Take ownership of key bottom-of-funnel conversion metrics and implement cross-functional plans to drive improvements
- Take ownership of specific product attach rate metrics and goals and implement cross-functional plans to drive improvements
- Leverage data to unearth insights into buyer and customer needs and identify market opportunities to inform new marketing and sales strategies for Toast
- Collaborate with Sales Enablement to drive sales productivity through product knowledge transfer, seller collateral, and value-based talk tracks
Do you have the right ingredients* (Requirements):
- 5+ years of combined experience in product marketing, product management, operational roles, finance, sales or strategy consulting.
- Strong ability to navigate complex and ambiguous situations across a fast-growing organization
- Demonstrated proficiency in leading cross-functional partnerships with diverse teams to develop strategic plans and achieve desired goals
- Excellent written and verbal communication skills, with the ability to combine complex content into a clear and cohesive story to gain both internal and external buy-in
- Data-minded with strong analytical capabilities
- Proven ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies
Special Sauce* (Nonessential Skills/Nice to Haves)
- Experience launching consumer-facing products/features and developing segment-targeted positioning and messaging for a multi-product technology platform
- Experience in B2B sales enablement
- Experience with Salesforce, SQL, and/or Looker
- Previous restaurant industry experience
AI at Toast
At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible).
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].
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For roles in the United States, It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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