The Product Marketing Lead will develop and execute go-to-market strategies for Story L1 and the IP Portal, driving product adoption and collaborating with cross-functional teams to enhance user experience.
About the Role
PIP Labs is seeking a Product Marketing Lead to own go-to-market strategy, positioning, and adoption of Story purpose-built L1 blockchain and Story’s IP Portal, the network’s native product that enables users to tokenize, manage, and monetize their intellectual property (IP) onchain.
This role is an opportunity to build and scale a product marketing function from the ground up while working alongside experienced leaders in a fast-paced, high-iteration environment. As the first product marketing hire, you will be instrumental in defining how we communicate Story L1 and the IP Portal’s value to core audiences, collaborating closely with Product, Engineering, Developer Relations, and Marketing to drive impactful adoption strategies.
Responsibilities
- Develop and execute the GTM strategy for Story L1 and the IP Portal, ensuring clear product positioning, compelling storytelling approaches, and strong adoption strategies.
- Own product launches, leading integrated campaigns across owned, earned, and paid channels, ensuring high adoption from key audiences.
- Rapid iteration and execution—take a test-and-learn approach to messaging, positioning, and campaign strategies to quickly optimize for impact.
- Drive user enablement by producing clear, actionable content (docs, guides, case studies) that simplifies onboarding and accelerates adoption.
- Collaborate with cross-functional teams (Product, Developer Relations, and BD) to align on key value propositions, product updates, and market trends.
- Develop and refine Story L1’s and the IP Portal’s ideal user personas, ensuring we deeply understand and market effectively to current and prospective users.
- Optimize product adoption funnels—identify friction points and opportunities to increase developer activation and creator engagement.
- Showcase standout projects within the Story ecosystem, emphasizing how they leverage Story L1’s unique technical advantages to unlock new use-cases.
- Act as a key liaison across departments, ensuring that product marketing is a force multiplier rather than a bottleneck to execution.
- Support ecosystem growth and partnerships, crafting compelling narratives for onboarding developers, creators, and projects to build on Story L1.
What We're Looking For
- 5-8 years of experience in product marketing, with at least 2 of those in Web3
- Proven experience building and executing GTM strategies in a fast-moving, adaptable environment.
- Ability to translate complex concepts into clear, compelling materials that drive adoption.
- Hands-on experience with Web3 product launches and developer enablement.
- Strong analytical mindset with experience using data to inform marketing strategy.
- Experience working in lean teams where agility, adaptability, and rapid execution are critical.
- Proven track record of collaboration—able to align stakeholders, drive consensus, and ensure smooth execution across departments.
- Experience working with Web2 IP owners and mainstream brands is a plus, as Story’s mission extends beyond crypto-native audiences.
What Success Looks Like:
- Demonstrated impact on adoption—measurable increases in developer activation and creator engagement.
- Clear, effective positioning and messaging for Story L1 and the IP Portal, resonating with both Web3 and mainstream audiences.
- Rapid iteration and execution—adapting strategies quickly to optimize effectiveness.
- Seamless collaboration—working cross-functionally without becoming a blocker to execution.
- Strong internal alignment—ensuring stakeholders understand and support the product marketing vision.
- Tangible progress—not just planning, but delivering real results that move the needle
Top Skills
Gtm Strategy
Product Marketing Tools
Web3 Blockchain
Similar Jobs
Artificial Intelligence • Cloud • Fintech • Professional Services • Software • Analytics • Financial Services
The Lead Product Marketing Manager will develop and execute strategies for market expansion and product positioning, collaborating cross-functionally to drive growth and innovation.
Top Skills:
AIB2B Tech MarketingData TechnologiesSoftware As A Service
Big Data • Fintech • Information Technology • Insurance • Software
Lead product marketing strategies, conduct market analysis, establish customer insights programs, and collaborate with various teams for product launches and positioning.
Top Skills:
B2B MarketingCompetitive AnalysisCustomer InsightsMarket ResearchProduct Marketing
Big Data • Fintech • Mobile • Payments • Financial Services
The Product Marketing Lead will develop product strategies, execute go-to-market initiatives, enhance client engagement, and collaborate across teams to drive product adoption and growth.
Top Skills:
Competitive IntelligenceCustomer ResearchData AnalysisMarketing StrategyProduct Marketing
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
