Paid Search Specialist II

The Paid Search Specialist is responsible for scaling customer acquisition, brand awareness, and revenue growth across major search engines. This role solves key marketing performance challenges by executing data-driven pay-per-click strategies, managing campaign budgets, and optimizing bidding strategies in a fast-paced retail environment. Through rigorous A/B testing and cross-functional collaboration, the position ensures seamless landing page experiences and high conversion rates while driving performance efficiency.

• Develop and execute paid search strategies across Google Ads and Microsoft Advertising to drive new subscriber acquisition and revenue growth
• Manage end-to-end PPC campaigns, overseeing keyword research, ad copy creation, budget allocation, smart bidding strategies, and A/B testing
• Optimize campaign metrics including CTR, CPA, ROAS, CPC, and Quality Score to meet departmental growth objectives
• Maintain the search marketing deployment schedule to ensure timely rollout of promotions and product launches
• Collaborate with brand content, creative design, product, and web development teams to maximize landing page conversion rates
• Leverage AI-driven smart bidding tools, automated management features, and ad platform innovations to maximize campaign performance and ROI

• Proven track record of successfully scaling paid search budgets while optimizing key metrics like ROAS, CPA, and CAC
• Deep technical expertise with search ad management platforms, including Google Ads, Google Merchant Center, and Microsoft Advertising
• Strong analytical skills to interpret search query data, conduct attribution modeling, and generate actionable executive reporting
• Proficiency in digital implementation and tracking setup using Google Tag Manager, conversion tags, and web analytics tools like GA4 or Tableau
• AI literacy and application capabilities in leveraging automated bid management tools and emergent ad platform features
• Exceptional cross-functional project management, collaboration, and communication skills

Additional Qualifications:

• Active certifications in Google Ads (Search, Measurement/Analytics)
• Familiarity with search engine optimization (SEO) principles and organic acquisition channel integration

Candidates must be willing to participate in at least one in-person interview.

Minimum Requirements:

• Minimum Education: Bachelor's degree in marketing, communications, advertising, business, or a related field
• Minimum Experience: 2+ years of experience in managing paid search (PPC) campaigns
• Required Technical Skills: Must have at least 2 years of experience with:
  • Google Ads
  • Google Merchant Center
  • Microsoft Advertising (Bing Ads)

Visa sponsorship not available for this position

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

We offer meaningful health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, employee stock purchase plan, career opportunities, and a flexible time away plan. Review a benefits summary here: EchoStar Benefits 
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies. Compensation is based on the role's location and is subject to change.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
This job posting will be active for a minimum of 3 days and will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications. If you have questions regarding your application or the recruitment process please email [email protected].
Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)