The Outside Sales Representative grows revenue and market share by acquiring new customers and expanding existing accounts. Responsibilities include prospecting, territory planning, consultative selling, proposals, negotiation, closing deals, CRM management, customer relationship development, and collaboration with branch and dispatch teams. The role requires jobsite visits, product education, issue resolution, networking, and occasional support for equipment deliveries and pickups.
Outside Sales RepresentativeAbout the Role Duties and Responsibilities: Be YOU at Sunstate
Sunstate Equipment Co.: Where Safety and People are Core Values
We care about our People and it shows!
Sunstate Advantages- Strong Commission Structure, with base wage $45,000 - $55,000 DOE + Uncapped Commission!
- Medical, dental, and vision insurance, including plans with no employee premiums (plus HSA options with employer contribution)
401(k) with company match
Company-paid life, short-term, and long-term disability insurance
Paid time off, paid holidays, and sick time
Weekly pay
Employee Assistance Program and wellness resources
Uniform, work boot, and tool programs (role dependent)
Employee recognition programs and growth opportunities
- Company truck, cell phone, and laptop provided
The Outside Sales Representative (OSR) is responsible for growing revenue and market share by acquiring new business and expanding relationships within existing
accounts. This role focuses on providing equipment rental solutions that meet customer needs through consultative selling, proactive prospecting, and strong territory and
account management. The OSR builds credibility as a trusted advisor by demonstrating deep product knowledge, professional communication, and consistent follow-up.
accounts. This role focuses on providing equipment rental solutions that meet customer needs through consultative selling, proactive prospecting, and strong territory and
account management. The OSR builds credibility as a trusted advisor by demonstrating deep product knowledge, professional communication, and consistent follow-up.
- Proactively identify, pursue, and secure new business opportunities to grow revenue and market share
- Build and manage a healthy sales pipeline through disciplined prospecting and lead conversion
- Develop and execute territory plans to strategically prioritize and maximize customer coverage
- Establish and maintain strong, professional relationships with customers through regular engagement at jobsites and offices
- Educate customers on Sunstate’s products, services, and applications to support their operational needs
- Present compelling proposals and negotiate pricing that balances customer value with Sunstate’s financial objectives
- Demonstrate confidence and skill in closing deals across all customer segments
- Use CRM to document daily activity, manage follow-ups, and track trends; ensure accurate and timely entries
- Collaborate with internal teams (Dispatch, Branch Managers, Sales Leaders) to ensure customer satisfaction and seamless execution
- Resolve customer concerns with urgency and professionalism, ensuring long term relationship strength
- Stay informed on industry trends, competitors, and local market dynamics
- Attend and participate in professional associations and networking events to increase brand visibility
- Maintain compliance with all Sunstate policies, safety standards, and operational procedures
- Occasionally support equipment deliveries and pickups, including loading/unloading and transportation
- High School/GED Preferred but Not Required
- No specific degree required
- 2-4 Years of Relevant Experience
- Strong understanding of Sunstate’s equipment and service offerings or ability to learn quickly
- Comfortable navigating job sites and interacting with various customer types (field, office, decision-makers)
- Excellent verbal and written communication skills; able to tailor messaging and present solutions effectively
- Skilled in consultative selling, negotiation, and closing techniques
- Highly self-managed with strong time management, planning, and organizational abilities
- Proficient in CRM and Microsoft Office Suite; able to use mobile devices to manage tasks and communication
- Demonstrated resilience and adaptability in fast-paced, competitive environments
- Ability to frequently climb into/out of trucks and equipment trailers; able to lift up to 50 lbs. regularly and 90 lbs. occasionally
- Must be 21 years of age or older with a valid driver’s license and an acceptable driving record
- Ability to obtain and maintain a DOT medical card
- Must adhere to drug and alcohol testing policies
At Sunstate, every employee is valued, respected, and fairly compensated. More importantly, every employee has a voice that deserves to be heard. We are working hard to challenge the typical ways of business and develop an environment where our employees feel safe, comfortable, and look forward to coming to work. No matter which location you visit, you can’t help but feel the close-knit work-family environment.
We have strategically and organically grown our company from within, promoting from the ground up and providing employees with opportunities to explore their different passions within our own walls. This culture allows our people to develop valuable, marketable skills they can use throughout their career. Plus, with benefits like Baby Bonding, My Holiday vacation time, and discounts on everything from movie tickets to cell phone bills, we’re constantly evolving our resources to provide our people with tools to make their lives easier!
At Sunstate Equipment, we are actively fostering a workplace culture where individuals of all identities and life experiences feel genuinely valued, respected, and appreciated. As a proud equal-opportunity employer, we wholeheartedly welcome candidates from diverse backgrounds and cultures. We recognize and celebrate the unique perspectives they bring, with the understanding that they are the fuel for the innovative ideas that drive the evolution of our industry
Sunstate is a proud Second Chance employer that evaluates every candidate on a case-by-case basis.
Sunstate Equipment Co. is an Equal Opportunity Employer
A Drug Free Workplace and Participates in E-Verify
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Sunstate Equipment Co. Colorado Springs, Colorado, USA Office
1211 E. Cheyenne Rd. , Colorado Springs, United States, 80906
Sunstate Equipment Co. Commerce City, Colorado, USA Office
5420 Dahlia Street, Commerce City, United States, 80022
Sunstate Equipment Co. Englewood, Colorado, USA Office
12550 E. Broncos Parkway, Englewood, United States, 80112
Sunstate Equipment Co. Fort Collins, Colorado, USA Office
4228 E. Mulberry St. , Fort Collins, United States, 80524
Sunstate Equipment Co. Grand Junction, Colorado, USA Office
2320 Interstate Ave., Grand Junction, United States, 81505
Sunstate Equipment Co. Lakewood, Colorado, USA Office
8909 S Tacoma Way, Lakewood, United States, 98499
Sunstate Equipment Co. Pueblo, Colorado, USA Office
4125 North Elizabeth Street, Pueblo, United States, 81008
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