Marketing Manager

Duties and responsibilities

Field Brand Ambassadors (FBA) leadership:
• Directly manage the FBA team across regions.
• Set weekly schedules and daily routes. Manage in-day adjustments.
• Monitor and help improve performance, including KPI of new customer acquisition, store visit quality, coverage consistency, incremental transactions.
• Review daily reports, photos, and survey data collected. Follow up with individuals on gaps or inconsistencies.
• Conduct regular field visits and 1:1 check-ins where you provide coaching and support.
• Track and calculate weekly and monthly commissions. Ensure timely and accurate payouts.
• Identify and address underperformance, while recognizing high performers.
• Lead recruiting, interviewing and onboarding of new FBAs whenever an expansion or turnover occurs.
• Ensure all FBAs have their required, training, education on corridor and products, signage, promotional materials, and tools to perform their duties.
• Coordinate with operations for vehicle maintenance and usage.
• Maintain consistent communication and alignment with Sales team for store scheduling and results.
• Execute the store-level surveys as required.
• Advocate for FBA needs surfacing issues and recommending process improvements.
• Produce regular performance reports and key insights to leadership.


Event Marketing & Campaign Execution


• Support the planning and execution of national and seasonal campaigns including Mother’s Day and End of Year.
• Align with Corridor Managers and Sales on event priorities, store or corridor targets, and messaging.
• Help define annual and monthly event budgets and forecast, track spend and ensure alignment to plan.
• Produce post-event reports with clear metrics and insights.
• Support sales-led store or chain activations with promotional items and local media buys.
• Coordinate and negotiate with Media Agencies for local media executions, vendors, and event organizers.
• Source and manage event materials in coordination with Viamall and Creative teams.
• Deploy FBAs as needed for field activation and store-level support.
• Ensure proper staffing, logistics, and resource allocation for each event.
• Visit stores to oversee event execution and collect real-time feedback.
• Collaborate cross-functionally with Sales, Tech, Legal, Operations, and others to ensure proper execution of events.
• Keep a centralized calendar of national, regional, and ad-hoc events (i.e., one-off or unscheduled events planned for specific needs).
Information Security Responsibilities:
• Make sure you and your team read, acknowledge and comply with Viamericas’ Staff Information Security Policy.
• Make sure you and your team attend periodic Information Security training provided by Viamericas’.
• Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded and opened a suspicious file, etc.

Qualifications

• Bachelor’s degree or 3 years related work experience.
• Proven ability to manage people, field operations and promotional campaigns.
• Strong organizational skills and attention to detail.
• Experience with budgeting and vendor management.
• Bilingual (English and Spanish).
• Ability to travel within the US.
• Proven ability to apply a data-driven approach to marketing, with hands-on experience in incrementality analysis and base testing.
• Intermediate-to-advanced Excel skills (pivot tables, VLOOKUP, complex formulas, and data modeling).
• Proficient in PowerPoint and SalesForce.
• Experience cross-functionally working with Sales, Operations and Legal teams.
• Able to manage shifting priorities, tight timelines and multiple events concurrently.

Working Conditions

• Hybrid position working remotely and in the field as needed. frequent travel (foreign and domestic) is required. Special working conditions are required and cover a range of circumstances from regular evening and weekend work, shift work, working outdoors, working with challenging clients, and so forth.

Benefits Include:

• Major medical/Dental/Vision insurance
• Life and Disability insurance
• Vacation
• 9 Sick Days
• 11 Paid Holidays
• 401k with Employer Match
• Parental Leave
• Employee Assistance Program
• Remote/Hybrid work environment/flexible schedule