Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
Affirm is seeking a dynamic and passionate Partner Marketing Manager to drive co-marketing initiatives in partnership with our valued merchants across North America. You will execute strategic cross-channel marketing campaigns that align with our shared marketing goals and objectives. You’ll use the Affirm marketplace as a performance marketing tool and source of valuable user acquisition for merchants.
You'll work closely with external and internal cross-functional teams including Client Success, Sales, Product, Product Marketing, Growth Marketing, Brand and Creative, and Legal and Compliance to ideate, plan, and deliver impactful campaigns aimed at driving GMV (gross merchandise volume), awareness, new user acquisition, and increasing lifetime value. You should feel comfortable working across several different industries including home, fitness, electronics, fashion, and omnichannel retail. You’re a strategic marketer who’s eager to navigate complex challenges and are equipped to build strong, long-term relationships with marketing counterparts.
What You'll Do
Develop and execute a wide range of full-funnel co-marketing campaigns across categories and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally.
Nurture marketing relationships with a set of merchant partners, proactively seeking innovative opportunities to optimize performance and accelerate growth.
Deliver creative strategies to drive affiliate revenue growth through the Affirm marketplace.
Provide analysis and insights to internal and external stakeholders to drive further affiliate in marketplace adoption, stronger partnerships and program optimization.
Serve as a merchant advocate and partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state.
Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners.
Identify campaign targets driven by business goals focused on acquisition, engagement and loan takeup.
Work closely with the media agency, growth marketing and brand to develop performant media plans and engaging content.
Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more.
Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals.
What We Look For
At least 7+ years in Partner, Performance marketing, Affiliate or Product Marketing experience.
Experience working with partners to co-develop plans and launch marketing programs across multiple media channels.
Experience with CPA, CPC, CPL, and CPM payment models.
A clear understanding of affiliate tracking models, tools, and platforms.
Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results.
Background using performance analytics to continuously optimize.
Excellent interpersonal and communication skills to work effectively cross-functionally.
Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results.
Motivated self-starter always looking to share acquired knowledge with others.
Understanding of the paid media landscape including cross-media strategy, planning and measurement.
Experience writing creative briefs, testing creative and adapting based on insights.
Experience working with online retail, merchandising, and customer acquisition.
Expertise in both online and in-store retail marketing.
Experience marketing across North America, particularly US and Canada, preferred.
Experience in the home, fitness, consumer electronics, and fashion industries a plus.
Base Pay Grade - L
Equity Grade - 6
Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $160,000 - $210,000
USA base pay range (all other U.S. states) per year: $142,000 - $192,000
Employees new to Affirm typically come in at the start of the pay range.
Please note that visa sponsorship is not available for this position.
#LI-Remote
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.
Top Skills
Similar Jobs at Affirm
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
