Manager, Sales - Alfred Music

Company Information

Join Alfred Music and Help Inspire the Next Generation of Musicians

At Alfred Music, we believe that music is for everyone. As the world’s leading educational music publisher, we’ve been helping musicians learn, grow, and express themselves for over 100 years. Our extensive catalog of high-quality sheet music, method books, and instructional resources serves educators, students, and performers across all levels and genres—from the first piano lesson to professional concert halls.

We are dedicated to supporting music education and making it accessible to all. Our products are used in classrooms, studios, and homes around the world, empowering teachers and inspiring students to develop their musical voices. Whether it's our popular method series like Alfred’s Basic Piano Library or innovative performance pieces, our goal is to nurture a lifelong love of music in every learner.

If you're passionate about music education and want to make a meaningful impact on the lives of teachers and students around the world, Alfred Music offers the opportunity to combine purpose with creativity. Come help us write the next chapter in music learning.

General Summary

As Manager, Sales, you will play a pivotal role for Alfred by leading a team of Account Executives (AEs), while directly managing your own book of business. This player-coach role blends sales leadership, strategy, and execution. You’ll drive increased revenues and market share for our products through the retail and wholesale channels—while coaching your team to do the same.

You'll bring structure, energy, and accountability to your team—fostering a culture of performance, discipline, and continuous improvement. 

You thrive in fast-paced environments, take ownership of outcomes, and bring energy, empathy, and curiosity to everything you do. You're not just a manager—you’re a coach, mentor, and player ready to roll up your sleeves.

This role sits on our Sales team and reports directly to the CFO, who manages the Alfred and MakeMusic Sales teams. You will also collaborate closely with the Director of Sales & Success and the MakeMusic Studio team to drive software sales with the Alfred dealer network of customers.

Core Functions

• Lead the Team – Manage, coach, and inspire your AE team to deliver exceptional sales results and achieve quota attainment. 
• Drive Results – Own and improve strategies that increase sales, accelerate pipeline velocity, expand average deal size, and improve win rates.
• Key Account Governance - Architect and oversee the strategic management of Top 100 accounts; foster executive-level relationships to ensure long-term retention, identify expansion opportunities, and secure high-value renewals.
• Pipeline Forecasting – Own team pipeline tracking and forecasting in close partnership with sales leadership to ensure accurate projections and strategic planning.
• Strategic Collaboration – Provide support and guidance to Alfred Customer Services and MakeMusic Studio teams, partnering closely with sales leadership on strategic goals. Partner cross-functionally with Marketing and Product to align GTM initiatives.
• Market Focus – Develop and execute sales strategies that align with Alfred’s ICP and K-12 and private music education markets, positioning the platforms as essential for student and educator success.
• Process Improvement – Refine sales playbooks, cadences, and reporting to drive consistency, efficiency, and accountability. Leverage data to improve sales cycle length, conversion rates, and territory performance.
• Player-Coach Role – Balance leadership duties with hands-on work by owning and closing your own book of business. Step into customer and prospect conversations as needed to support your team and model best-in-class sales practices.
• Operational Excellence – Ensure accurate tracking and reporting of pipeline, activities, and performance metrics using HubSpot (or equivalent CRM). Use data to inform team priorities and strategy.
• Proactive Prospecting – Proactively engage with wholesale prospects to expand Alfred’s footprint and identify opportunities for new sales and cross-sell into MakeMusic Studio.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Required Qualifications:

• 3+ years of sales experience, including owning a quota and closing new business.
• 2+ years of experience leading or mentoring quota-carrying sales teams.
• Deep understanding of music and music education in the K-12 market.
• Experience working with independent music stores and music dealers.
• A strong command of wholesale discount structures, tier-based pricing, MAP policy enforcement, inventory sell-through velocity.
• Proven track record of achieving sales targets and building scalable pipeline.
• Excellent communication, interpersonal, and organizational skills.
• Strategic thinker with strong problem-solving and critical thinking abilities.
• Metrics-driven; ability to create and hold teams accountable to meaningful KPIs and goals, instilling ownership and proactive communication.
• Data and analytical expertise; ability to analyze pipeline, conversion rates, and deal velocity to improve forecasting accuracy and team performance.
• Proficient in Google Workspace, HubSpot (or equivalent CRM), and other sales tools.
• Comfortable in a dynamic, fast-paced, and collaborative environment.
• Ability to manage multiple projects and priorities with minimal supervision.

Desired Qualifications: 

• Understanding of sales methodologies in addition to traditional account management.
• Ability to perform basic analysis of customer health metrics and sell-through data.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Benefits

Compensation

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $91,151 - $151,919. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. In addition to base salary this position will be eligible for an attractive performance based variable compensation plan.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers. 
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

 If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, and filing cabinets.

All employees must comply with all safety policies, practices and procedures.  Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel:

Willingness and ability to travel 20-30% of the time. Anticipated travel to include internal company events, meetings, and training, as well as customer events, conferences, and customer visits.

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