Manager, Paid Media (Contract)

**This is a 3-6 month contract role. 

What You'll Do Here:

• Lead the development and execution of full-funnel, cross-channel paid media strategies that align with client business objectives and drive measurable impact.
• Own campaign performance across Paid Social (primary), Paid Search, and Programmatic, ensuring best-in-class execution, optimization, and reporting across all channels.
• Translate client goals into sophisticated media plans, balancing audience strategy, budget allocation, and channel mix to maximize efficiency and scale.
• Act as the senior strategic lead on accounts—guiding optimization frameworks, identifying growth opportunities, and ensuring campaigns consistently meet or exceed KPIs.
• Oversee and elevate campaign analysis by synthesizing performance data into actionable insights, strategic recommendations, and clear client narratives.
• Manage and strengthen client relationships, serving as a trusted advisor while also overseeing vendor and platform partnerships.
• Drive a culture of experimentation by designing and scaling testing frameworks across creative, audiences, bidding strategies, and platforms.
• Partner closely with creative and strategy teams to ensure content aligns with platform best practices, audience insights, and performance goals.
• Lead onboarding and audit processes for new clients, identifying gaps, opportunities, and building strong strategic foundations from day one.
• Oversee campaign execution quality by establishing processes, QA standards, and tracking frameworks to ensure accuracy and consistency across accounts.
• Collaborate cross-functionally with internal teams (strategy, analytics, creative, influencer) to ensure integrated and cohesive campaign delivery.
• Manage, mentor, and grow a team of media buyers—providing ongoing feedback, training, and career development while elevating overall team performance.
• Contribute to agency growth through thought leadership, process improvement, and participation in new business pitches and proposals.

What You Need To Have:

• 5+ years of performance-driven digital marketing experience, with deep expertise in Paid Social and strong working knowledge of Paid Search; Programmatic experience is a strong asset.
• Proven experience managing and developing high-performing media buying teams, with at least 2–3 years in a leadership role.
• Demonstrated ability to lead complex, multi-channel campaigns from strategy through execution, with a strong focus on ROI and performance outcomes.
• Strong understanding of attribution models, conversion tracking, and measurement frameworks (e.g., platform attribution vs. GA, incrementality, lift testing), with the ability to guide measurement strategy and troubleshoot discrepancies.
• Hands-on experience managing relationships with platform representatives (Meta, TikTok, Google, etc.) and external vendors—leveraging these partnerships for account growth, beta access, and performance improvements.
• Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques across major platforms (Meta, TikTok, Google, etc.).
• Strong analytical mindset with the ability to translate data into insights, and insights into actionable strategies.
• Excellent client management and communication skills, with experience presenting performance and strategy to senior stakeholders.
• High proficiency in Google Suite and familiarity with project management tools (e.g., monday.com).
• Strong operational mindset with the ability to build processes, improve workflows, and ensure executional excellence.
• A sharp eye for creative performance and a strong understanding of digital trends, platform nuances, and consumer behavior.
• Experience working in an agency or fast-paced, client-facing environment is highly preferred.